CIPPIC calls on Competition Commissioner to review Google-DoubleClick merger

Ottawa, ON – August 2, 2007 – The Canadian Internet Policy & Public Interest Clinic (CIPPIC) at the University of Ottawa is requesting that the Competition Commissioner review the proposed merger between Google and DoubleClick. In an application for an inquiry filed with the Commissioner today, CIPPIC alleges that a merger between Google and DoubleClick will prevent or substantially lessen competition in the online targeted advertising market by combining Google’s keyword search dominance with DoubleClick’s leadership in display advertisement serving and behavioural targeting advertisement products.

CIPPIC's Request for Competition Inquiry

This is an application to the Competition Bureau pursuant to s. 9 of the Competition Act, for an inquiry in respect of the proposed merger of Google, Inc. (“Google”) and DoubleClick Inc. (“DoubleClick”), on the grounds that it is likely to prevent or lessen competition substantially in the targeted online advertising industry.