Digital Health


Jul. 2007 - Statement: FTC/Food Industry Must Protect Teens, Address Digital Food Marketing

FOR IMMEDIATE RELEASE July 17, 2007

Contact: Kathryn Montgomery, American University202-494-1501
Jeff Chester, Center for Digital Democracy, 202-494-7100

Statement from
Kathryn Montgomery, PhD
Professor, American University

Co-author, “Interactive Food & Beverage Marketing:
Targeting Children and Youth in the Digital Age”
Available from www.digitalads.org

Note to Journalists covering tomorrow’s FTC/HHS Forum on Marketing, Self-Regulation, & Childhood Obesity: Professor Kathryn Montgomery of American University is a panelist who will summarize her recent research on digital food marketing targeting children and youth. In the expectation of several industry announcements, she is releasing this statement:

 

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Promoting Public Health in the Digital Era

Public Health

The new media can be a boon to fostering healthy behaviors, including access to more information about drugs and lifestyle choices. But marketers also have the power to encourage the consumption of products and drugs that may be harmful to one's health. From investigating the online marketing of unhealthy food and beverages to children and teens to analyzing the threats from digital marketing of prescription and over-the-counter drugs, CDD is working to promote global public health.

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