"Many marketers haven't had the ability to tailor their display advertising messages at scale for different segments," said Yahoo spokesperson Gaude Paez, who described SmartAds as "Real-time custom advertising."...SmartAds makes heavy use of "customer insights" extracted from data Yahoo keeps on visitors, including their shopping, searching and Web surfing behaviors, as well as registration information and location data. The portal hopes the move will encourage large direct marketers to invest more heavily in online display ads, Paez said.

Yahoo's New SmartAds Product Aims to Ease Creative Production. Zachary Rodgers. July 2, 2007. ClickZ.