By: Jeff Chester | Aug 2 2019
By: Jeff Chester | Jul 22 2019
Proposed Consent Order Penalties and Conditions
The FTC should seek a 20-year consent decree which includes the following forms of relief:
By: Jeff Chester | Jul 17 2019
Today, the FTC announced plans to review the Children's Online Privacy Protection Act (COPPA) rules. CDD and allies successfully campaigned to have the law's rules expanded in 2012, to ensure that the privacy of children 12 and under was better protected in today's "Big Data" driven cross-device environment.
By: Katharina Kopp | Oct 9 2018
The Center for Digital Democracy provides the following recommendations for comprehensive baseline Federal privacy legislation. We are building on our expertise addressing digital marketplace developments for more than two decades, including work leading to the enactment of the 1998 Children’s Online Privacy Protection Act--the only federal online privacy law in the United States. Our recommendations are also informed by our long-standing trans-Atlantic work with consumer and privacy advocates in Europe, as well as the General Data Protection Regulation.
By: Jeff Chester | Mar 30 2018
A digital “great awakening” has occurred with unprecedented global attention given to the commercial surveillance business model at the core of our collective digital experience.
By: Jeff Chester | Mar 8 2018
By: Katharina Kopp | Feb 20 2018
By: Jeff Chester | Jan 20 2018
Computational politics—the application of digital targeted-marketing technologies to election campaigns in the US and elsewhere—are now raising the same concerns for democratic discourse and governance that they have long raised for consumer privacy and welfare in the commercial marketplace. This paper examines the digital strategies and technologies of today’s political operations, explaining how they were employed during the most recent US election cycle, and exploring the implications of their continued use in the civic context.
By: Jeff Chester | Nov 1 2017
Learn about NCC Digital Media: the primary source for reaching consumers across all screens, helping brands target consumers across all screens.
By: Jeff Chester | Sep 28 2017
Targeted TV ad company Simulmedia is partnering with Oracle Data Cloud, a data service company, to target advertisements to consumers based on their in-store purchases.
By: Jeff Chester | Sep 25 2017
Seven independent ad tech companies debuted a programmatic consortium on Thursday that pools their supply- and demand-side cookie IDs into one shared identity asset.
The consortium is helmed by AppNexus, MediaMath and LiveRamp, which provides the data matching. Other launch partners include Index Exchange, Rocket Fuel, LiveIntent and OpenX.
And it’s a shot across the bow of Facebook and Google, which suck in a majority of digital ad dollars.
By: Jeff Chester | Sep 23 2017
Released on September 22, 2017 at a political microtargeting conference held in Amsterdam, in response to the recent announcement by Facebook and Mark Zuckerberg on changes to how they conduct political ad campaigns.
By: Jeff Chester | Sep 18 2017
Integrated into their end-to-end platform, Smartplay provides a real-time, one-to-one connection to viewer’s device, enabling them to optimize monetization opportunities.
By: Jeff Chester | Sep 13 2017
Key control of multiple devices, including TV. ISPs have positioned themselves to expand their consumer data collection across all the devices/platforms they operate. This includes broadband connections (including streaming media), mobile devices, PCs, and also TV. Unlike Google and Facebook, the cable and telephone ISPs largely control the TV set. Comcast has enabled its NBC division to use its set-top box data for targeting, for example.
Equifax Inc., a global information solutions provider, today unveiled its next-generation Data-driven Marketing capabilities, designed to help brands conquer the challenges preventing them from realizing their data-driven marketing goals.
“Marketers. Ready, aim, engage! It is easier than ever to hit the right marketing targets,” explains Equifax about its far-reaching data capabilities that capture, analyze, and sell our information. Equifax’s admission last week about its loss of personal information on 143 million Americans—including Social Security and drivers license numbers—is also a wake-up call about the dramatic loss of our privacy in the digital era.
By: Jeff Chester | Sep 5 2017
What connects cable, online and on demand viewers? NCC Digital Video.
NCC’s approach to advertising reaches premium voter audiences across all screens.
Only NCC has the unrivaled ability to target authenticated subscribers in a variety of ways across premium cable content and websites. And with our targeting technology, NCC can continue to target this subscriber as well as additional specific audiences throughout the web.
By: Jeff Chester | Sep 1 2017
Deep Root Analytics, a leading media & audience analytics company that creates data platforms for audience targeting and ad monitoring, announced today that it has expanded the number of audiences available with D2 Media Sales to enable political, corporate & advocacy advertisers to target Dish and DIRECTV households using proprietary audience segments.
By: Jeff Chester | Aug 30 2017
Political data firms on both sides of the aisle have bolstered their addressable TV capabilities. Today, Democratic data firm TargetSmart and Republican data outfit Data Trust each announced new partnerships with TV data providers. The outcome should be even more TV spots, especially from congressional campaigns, targeted to households of key voter segments than ever before.
By: Kathryn Montgomery, Jeff Chester, Katharina Kopp | Aug 29 2017