• TV 2020: Clear Vision of the Future of TV Advertising

    By: Staff | Jun 29 2016

    From apps to OTT to mobile devices, new advances in technology and content delivery have blurred the delineation between TV and digital video. TV is beginning to embrace and gain access to what has traditionally made digital so powerful – the application of precise data segmenting and measurement. TV buyers can now apply massive data sets to their strategy, understanding much more about a consumer than the traditional “age and gender” demographics.

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  • Comcast leverages Adobe Primetime to streamline distribution and monetization of pay-TV service to millions of subscribers across desktops and devices

    By: Staff | Jun 27 2016

    Every day, millions of Americans use Comcast to enjoy their favorite TV shows, surf the web, or connect with family and friends. Comcast is the largest mass media and communications company in the world, with 23 million cable subscribers. As the number of screens in a typical household grows, customers are increasingly interested in carrying their entertainment with them and watching television shows whenever and wherever they want.

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  • Comcast Spotlight: Research | Advertising Analytics

    By: Staff | Jun 24 2016

    Comcast Spotlight invests millions of dollars in research to help businesses identify and reach audiences based on demographic, psychographic and geographic data. 

    Overview

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  • AT&T Big Data Targeting You

    By: Staff | Jun 20 2016

    Slides from last week's webinar.

    tune image 1

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  • Connect with an Individual Customer Across All Channels & Devices

    By: Staff | Jun 17 2016

    Today, most customers move between devices and channels with great fluidity. Customers may research a product on their mobile device, but go and complete a purchase on their desktop computer. According to research from CMO Club, 85% of marketers say their biggest challenge to providing seamless cross-channel marketing is customer data that is unavailable or spread across multiple sources.
     
    The Oracle ID Graph helps marketers connect identities across disparate marketing channels and devices to one customer.
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  • Consumer, Privacy Groups decry failure to protect consumer facial and biometric privacy by Commerce Department and industry lobbyists

    By: Jeff Chester | Jun 15 2016

    Alvaro Bedoya, Center for Digital Democracy,  Common Sense Kids Action, Consumer Action, Consumer Federation of America, Consumer Watchdog, Privacy Rights Clearinghouse, and U.S. PIRG

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  • 'A different ballgame': AOL dishes on plans for Verizon's and Microsoft's data

    By: Staff | Jun 15 2016

    AOL is assimilating Verizon’s and Microsoft’s most valuable consumer data by the end of the year to give marketers more advanced targeting potential to up to 500 million users, according to AOL Platform’s CTO Seth Demsey.

    The newly formed advertising triumvirate of Verizon, AOL and Microsoft will be built on a foundation of data that many think could be a viable third option behind Facebook and Google in terms of reach and targeting potential.

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  • SintecMedia Partners with Visible World to Extend Programmatic TV and Grow OnBoard Platform

    By: Staff | Jun 13 2016

    New York – May 16, 2016 – SintecMedia today announced that OnBoard, the industry leading programmatic platform, will be fully integrated with HighYield, a programmatic tech ad platform from Visible World, a Comcast Platform Services company.

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  • AT&T: See databrokers they use in attached doc. "Best Practices"

    By: Staff | Jun 10 2016

    Addressable TV was launched in 2012 by DIRECTV. Multi Video Program Distributors (MVPDs), such as DIRECTV, are currently the only entities offering true Addressable TV due to required access of both the video distribution system and data center. MVPDs offer Addressable TV in the ad breaks they receive from program networks, such as ESPN and CNN, as part of their carriage agreements.

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  • AT&T: Deliver targeted messaging at every turn

    By: Staff | Jun 7 2016

    AT&T AdWorks provides an intelligent feedback loop helping you quickly recognize, measure, and evaluate a customer’s needs as they journey from prospect to buyer down the sales funnel.

    From top-level activities such as driving brand awareness and measuring brand health, to mid-funnel activities like reaching viewers on multiple forms of media, AT&T AdWorks can help you engage and interact with your customers at each stage – transitioning them closer to purchase. 

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  • AT&T AdWorks Announces Results of Cross-screen Addressable Advertising Trials with Advertisers

    By: Staff | Jun 3 2016

    The results are in. AT&T1 AdWorks, the nationwide leader in addressable TV advertising, conducted a series of cross-screen addressable2 TV and mobile advertising trials with multiple Fortune 100 companies including W

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  • A Premium Programmatic Marketplace. Built for Mobile.

    By: Staff | Jun 1 2016

    Our industry-leading tech & data platforms empower publishers & marketers to transact transparently at scale, reaching audiences across the entire mobile ecosystem. We offer a full range of managed services & programmatic solutions, including an open exchange, private marketplaces & direct buys.

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  • Verizon Personalizes Marketing Communication with Oracle

    By: Staff | May 27 2016

    Verizon uses Oracle Marketing Cloud to achieve massive scale through automated communications triggered by customer behaviors when interacting with this broadband and communications company.  

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  • AT&T to Enhance Next-Generation Video-Delivery Platform with Acquisition of Quickplay from Madison Dearborn Partners

    By: Staff | May 25 2016

    AT&T plans to acquire Quickplay Media, Inc., a leader in powering over-the-top (OTT) video and TV Everywhere services, from Madison Dearborn Partners. The acquisition builds on the companies’ existing relationship.

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  • ISPs track and target you on your mobile devices

    By: Staff | May 23 2016

    Powering real-time auctions, private marketplaces & programmatic direct deals, ONE by AOL: Mobile connects leading brands to premium mobile app & web publishers at scale on a global basis.

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  • Big Data-driven Video Targeting Grows in U.S.

    By: Staff | May 20 2016

    We often get asked a lot of questions about data. It’s a confusing space, especially for newcomers, so we created a quick guide to help you get acquainted. 

    What is data and why it matters

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  • FreeWheel Strengthens Its Programmatic Video Capabilities With the Acquisition of StickyADS.tv

    By: Staff | May 18 2016

    (NEW YORK, NY– May 9, 2016) - FreeWheel, a Comcast Platform Services company and leading provider of premium video ad management solutions for the world’s largest media and entertainment companies, today announced the acquisition of StickyADS.tv, a leading video supply-side platform (SSP), that offers premium publishers software to build, run and operate their own private exchange.

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  • Katharina Kopp Joins CDD as Deputy Director and Director of Policy

    By: Jeff Chester | May 18 2016

    Katharina Kopp, Ph.D., will join the Center for Digital Democracy (CDD) on 6 June 2016 as its deputy director and director of policy. Dr. Kopp comes to CDD with decades of experience as an advocate, scholar, policy analyst, privacy expert, and corporate leader. She will develop and oversee a range of new initiatives at CDD, expanding the scope of its work on the role and impact of “Big Data” in contemporary society. Dr. Kopp will focus particularly on developing new policies to advance individual autonomy and consumer protections, as well as social justice, equity, and human rights.

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  • NBCUniversal Unveils Industry's 1st National Programmatic TV Offering at Scale

    By: Staff | May 16 2016

    NEW YORK – Feb. 24, 2016 – In another industry first, NBCUniversal announced today that it is expanding its programmatic media product by launching NBCUx for linear TV. Beginning this fall, advertisers can use data and automation to build media plans that include premium linear TV inventory across NBCUniversal’s entire portfolio of cable and broadcast entertainment networks.

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  • AT&T measures customer lifetime value

    By: Staff | May 13 2016

    MIAMI, FL: Brands could benefit from including factors like customer lifetime value in their marketing-mix models, rather than focusing "maniacally" on sales, according to a leading executive from AT&T.

     Greg Pharo, the company's Director/Market Research & Analysis, discussed this topic at the Association of National Advertisers' (ANA) 2015 Masters of Measurement Conference.

    Most marketing-mix models, he reported, have a "maniacal" focus on transactions – an area that is clearly vital to consider, but not to the extent that other factors are then neglected.

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