• FreeWheel Strengthens Its Programmatic Video Capabilities With the Acquisition of StickyADS.tv

    By: Staff | May 11 2016

    (NEW YORK, NYMay 9, 2016) - FreeWheel, a Comcast Platform Services company and leading provider of premium video ad management solutions for the world’s largest media and entertainment companies, today announced the acquisition of StickyADS.tv, a leading video supply-side platform (SSP), that offers premium publishers software to build, run and operate their own private exchange.

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  • Real-Time Bidding (RTB) Project

    By: Staff | May 9 2016

    Real-time Bidding (RTB) is a way of transacting media that allows an individual ad impression to be put up for bid in real-time. This is done through a programmatic on-the-spot auction, which is similar to how financial markets operate. RTB allows for Addressable Advertising; the ability to serve ads to consumers directly based on their demographic, psychographic, or behavioral attributes.

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  • AT&T Data Patterns Gives Advertisers New Insights on Out-of-Home Media

    By: Staff | May 6 2016

    A new service from AT&T will allow outdoor advertisers to better understand audience demographics passing nearby. The anonymous and aggregated group insights will help advertisers to better plan their campaigns and place ads that are more relevant to the audiences that see them.

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  • Comcast Ad Solutions

    By: Staff | May 4 2016

    TV Advertising

    Your Commercial on the Biggest Networks

    Television advertising solutions marry the unique power of TV as a branding platform with the technology to efficiently target a message to the correct consumer, which enables advertisers to focus in markets that matter most.

    Digital Advertising

    Bring Your Message Online

    Now advertisers can utilize cutting-edge technologies to connect online with millions of potential customers more efficiently and with pinpoint accuracy by delivering contextually and geographically targeted messages.

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  • Rovi: Ad Optimization, Media Sales, Customers

    By: Staff | May 2 2016

    Ad Optimizer empowers inventory owners to sell custom audiences that are scalable, relevant and improve advertiser performance. It enables the full utilization of available viewership data to evaluate, differentiate and extract more value from TV inventory.

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  • Charter Communications Accelerates Digital Marketing Success | Tealium Omnichannel Marketing

    By: Staff | Apr 29 2016

    Charter Communications’ business objectives are like many Fortune 500 companies: create innovative products and services, delight customers, and drive faster growth. The difference is that while many companies operate in a national or even international market, Charter operates in a defined territory that includes 12 million homes in 29 states. Within that specific market, Charter masterfully drives customer acquisition and product penetration, and is now one of the largest cable operators in the U.S.

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  • Google Makes Its Mark On TV

    By: Staff | Apr 27 2016

    Scrap cat videos.

    Google wants a piece of the $70 billion linear TV ad pie – of which $300 million-plus and growing is addressable.

    As such, the tech giant unveiled a bunch of TV-related products and updates Wednesday at the National Association of Broadcasters meeting in Las Vegas.

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  • Introducing Roku Audience Solutions

    By: Staff | Apr 25 2016

    The Roku platform now natively integrates advertising capabilities that combine the best of both digital and TV advertising. We call it "Roku Audience Solutions". It enables Roku channel partners to deliver more effective advertising to their audience. And, it creates new opportunities for brands to connect with next-generation TV viewers.

    TV, Meet Digital

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  • AT&T, Videology Ink Programmatic TV Ad Pact

    By: Staff | Apr 22 2016

    Establishing a key foothold in the world of programmatic TV, AT&T said it has launched a automated, self-service private marketplace for linear TV advertising in partnership with Videology.

    AT&T announced VIP Thursday at the Videology “Full Frontal” Upfront event.

    AT&T’s data-driven, programmatic system, called the Video Inventory Platform (VIP), will work off a web-based interface that aims to simplify targeting and planning for TV advertisers and ad agencies.

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  • Recognizing Audiences in the Murky Marketing Ecosystem

    By: Staff | Apr 20 2016

    How the Integration of Marketing Channels Enables Consistent Consumer Recognition for Cross-Channel Advertising:  

    In this, the second of our MoneyAds Mentor Series, we look at how modern advertisers strive to create connected experiences for consumers and foster trust, all in (near) real time. Recognition – recognizing consumers across channels, offline or online – is the foundation for this, and it all begins with connected data to drive connected experiences when and where your audience is most receptive.

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  • Ensure Audience Satisfaction and Improve Advertising Efficiency

    By: Staff | Apr 18 2016

    It’s no secret that information is consumed differently – through new channels and outlets – with viewers demanding personally relevant content the instant they want it. Catching a customer’s attention is more difficult than ever before, and standing out in this new environment is a constant challenge.

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  • Cross-Device Targeting: Reaching More Customers in a Multiscreen World

    By: Staff | Apr 14 2016

    In August 2014, Facebook launched its cross-device targeting tool for digital ads, as reported by AdExchanger, which sent a clear signal that the social media giant is becoming accepted by marketers as a way to measure and reach Internet users across smartphones, tablets and desktop computers. Cross-device targeting occurs when a brand identifies a visitor to its website and subsequently serves an ad to that consumer when they are browsing elsewhere on another device.

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  • Expanding AOL's Premium Ad Formats to MSN and Mobile

    By: Staff | Apr 12 2016

    Renewed discussions about interruptive advertising and its residual effects (e.g. ad blocking) have elevated the need for the industry to rethink the relationship between ads and content.

    AOL’s focus has been to develop more premium advertising experiences and invest across a number of teams and technologies to deliver more beautiful, engaging and relevant advertising experiences, while lessening the load of ads on pages and streamlining the back-end technologies that enable these experiences.

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  • Time Warner Cable Media - Our Products

    By: Staff | Apr 11 2016

    Media is complex. Time Warner Cable Media makes it easier for you with the best resources across screens. The average American spends 60+ hours a week across all devices. 

    Your needs come first. Unlike some media partners who are pressured to sell their products, we are screen-agnostic. As the leading provider of full service local marketing solutions, we continually invest on your behalf.   

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  • Soutions - Verizon Digital Media Services

    By: Staff | Apr 8 2016

    The Verizon Digital Media Services platform — and the products built upon it — support three primary solutions: our Web AccelerationCommerce Acceleration and Video Lifecycle. Each solution is purpose-built to transform your content into world-class experiences.

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  • Rovi and Charter Sign Multi-Year License Renewal

    By: Staff | Apr 6 2016

    Santa Clara, Calif., April 20, 2015 — Rovi Corporation (NASDAQ: ROVI) today announced that Rovi has renewed its patent license and interactive program guide (IPG) product agreement with Charter Communications, Inc. The license renewal extends Charter’s IPG patent license. Under the terms of the agreement, Charter will also be able to license Rovi’s products and services, including Rovi Search, Recommendations and Conversation Services, Rovi Metadata and Rovi Analytics.

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  • Comcast Spotlight: Multi-Screen Advertising

    By: Staff | Apr 4 2016

    Today’s consumers live in digital homes, using Comcast’s technology to watch video on more screens all around the house—and on the go. Comcast Spotlight’s multi-screen advertising solutions combine the strengths of each screen customers use. Our expertise in reaching fragmented audiences lets us create custom campaigns with broader reach, more impressions and deeper engagement. 

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  • NBCUniversal to launch multi-channel targeted marketing division

    By: Staff | Apr 1 2016

    Comcast’s NBCUniversal is launching a new division, Audience Studio, designed to allow marketers to target audiences across TV, digital and social media marketing channels, the Wall Street Journal reported.

    The key component of Audience Studio is a data management platform that marketers can use to combine their first-party data with NBCU data and third-party data.

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  • Today’s FCC Action Will Force Open the “Black Box” of ISP Data Gathering Practices that Threaten Consumer Privacy

    By: Jeff Chester | Mar 31 2016

    Phone and cable ISPs pose a major threat to the privacy of their subscribers and consumers.  They have a growing arsenal of “Big Data” capabilities that eavesdrop on their customers—including families.  Internet Service Providers are gathering data on what we do and where we go, using sophisticated algorithms and predictive analytics to sell our information to marketers.  As CDD documented in a report released last week, ISPs have been on a data bu

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  • Why 2016 Is The Year of Addressability?

    By: Staff | Mar 30 2016

    The average TV viewer in the U.S. watches more than four hours of programming daily. And marketers spend $71 billion each year to reach them. The consumer has 100 times more places and ways to access their favorite TV content than just 10 years ago. With so much money on the line and massive viewer fragmentation, it only makes sense that advertisers are seeking ways to combine the data-driven targeting, automation and accountability of digital with the reach and influence of TV.

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