Data-Driven Marketing Decoded: 

As a digital marketer, you know that your customers and prospects are moving targets. People constantly investigate, consider, start and stop transactions; and they change their minds at web velocity across a dizzying array of platforms, channels and devices.

Unify your data silos

Julie Brill faces a formidable task as she tries to balance what she knows are industry-wide practices that undermine privacy with the intense commercial pressures to financially harvest our data.  Whether Julie can successfully act as a one woman privacy truth squad is to early to tell.  She recognizes all the ways that companies take advantage of consumers today, including tracking them on every device and wherever they are.

AT&T AdWorks says it will host the industry’s first “Addressable Upfronts” beginning in April. 

The company says there will be more than 100 events customized for specific advertisers across the country -- helping marketers learn how to best use addressable advertising in reaching targeted audiences.

The company said it would show off its linear addressable TV efforts and and cross-screen addressable opportunities.

AT&T’s DirecTV and U-Verse TV platforms have 26 million and 6 million homes pay TV homes, respectively.

Snapchat is the best way to reach 13 to 34 year-olds. More than 60% of U.S.13 to 34 year-old smartphone users are Snapchatters. Over 100 Million daily active Snapchatters and growing.

By leveraging the world’s largest location panel, billions of directly measured locations, and patent-pending statistical models, Placed is able to turn complex location data into actionable insights for their clients.

NEW YORK - June 11, 2015 -- iHeartMedia, the leading media company in America with a greater reach in the U.S. than any other radio or television outlet, and Unified, an award-winning marketing technology company, today announced a powerful new data-driven partnership that delivers unprecedented insights to advertisers across iHeartMedia’s portfolio of radio, digital, mobile, live events, social and on-demand entertainment and information services.

(NEW YORK, NY) Dec 3, 2015 – Today, Refuel Agency, a leader in Youth, Military and Multicultural marketing and media placement, has released findings from its new Gen Z Teen Digital Explorer survey. The survey explores topics such as digital usage, tech ownership, purchasing habits, media perceptions and more.

NEW YORK--(BUSINESS WIRE)-- Viacom Velocity, Viacom's (NASDAQ: VIAB, VIA) integrated marketing and creative content team, today announced a partnership with Canvs, the technology platform that measures and interprets emotionality in language.