By: Jeff Chester | Mar 29 2016
Americans face new privacy threats from the use of their facial and other biometric information, as personal details of our physical selves are captured, analyzed and used for commercial purposes. Facial recognition technologies are part of the ever-growing data collection and profiling being conduced daily on Americans today—whe
By: Staff | Mar 28 2016
Time Warner Cable’s residential business is comprised of 14.5 million customers who make more than 17 million monthly visits to each of the company’s websites. Given the company’s size and scale, gaining insights into customer segments is a monumental task, while understanding individual customer behaviors and preferences added even greater challenges.
By: Staff | Mar 25 2016
As a digital marketer, you know that your customers and prospects are moving targets. People constantly investigate, consider, start and stop transactions; and they change their minds at web velocity across a dizzying array of platforms, channels and devices.
Unify your data silos
By: Staff | Mar 23 2016
The Challenge: Finding Low Income Renters on TV
A national company specializing in personal loans approached AudienceXpress seeking a television buy for the first time.
In coming to AudienceXpress, the Client hoped to reach low income households with a low budget and the cheapest possible CPM.
By: Jeff Chester | Mar 22 2016
Julie Brill faces a formidable task as she tries to balance what she knows are industry-wide practices that undermine privacy with the intense commercial pressures to financially harvest our data. Whether Julie can successfully act as a one woman privacy truth squad is to early to tell. She recognizes all the ways that companies take advantage of consumers today, including tracking them on every device and wherever they are.
By: Staff | Mar 21 2016
AT&T AdWorks is trialing the ability to offer an integrated addressable advertising2 campaign across TV and mobile devices. This trial will let advertisers reach the same consumers with the same message across multiple screens and is powered by AT&T AdWorks, the leader in addressable TV advertising, and Opera Mediaworks, one of the largest mobile ad platforms in the world.
By: Staff | Mar 18 2016
AT&T AdWorks says it will host the industry’s first “Addressable Upfronts” beginning in April.
The company says there will be more than 100 events customized for specific advertisers across the country -- helping marketers learn how to best use addressable advertising in reaching targeted audiences.
The company said it would show off its linear addressable TV efforts and and cross-screen addressable opportunities.
AT&T’s DirecTV and U-Verse TV platforms have 26 million and 6 million homes pay TV homes, respectively.
By: Staff | Mar 17 2016
Here’s how Mountain Dew is modernizing the game by bringing in never-before-seen, culturally-relevant programs for game go-ers:
Court Vision: An Interactive Virtual Reality Art Experience
By: Staff | Mar 14 2016
Snapchat is the best way to reach 13 to 34 year-olds. More than 60% of U.S.13 to 34 year-old smartphone users are Snapchatters. Over 100 Million daily active Snapchatters and growing.
Why 13 to 34 Year-Olds Love Snapchat:
By: Staff | Mar 10 2016
Comcast’s plan to acquire Visible World, announced late Thursday, will deepen its addressable TV prowess, but the real target might be Visible World subsidiary AudienceXpress and its burgeoning buy-side dealings.
By: Staff | Mar 7 2016
By leveraging the world’s largest location panel, billions of directly measured locations, and patent-pending statistical models, Placed is able to turn complex location data into actionable insights for their clients.
By: Staff | Mar 4 2016
Turner Ad Sales is returning to the CES this week as part of an ongoing approach to collaborate with clients and agencies through ideation-fueled discussions.
By: Staff | Mar 2 2016
NEW YORK - June 11, 2015 -- iHeartMedia, the leading media company in America with a greater reach in the U.S. than any other radio or television outlet, and Unified, an award-winning marketing technology company, today announced a powerful new data-driven partnership that delivers unprecedented insights to advertisers across iHeartMedia’s portfolio of radio, digital, mobile, live events, social and on-demand entertainment and information services.
By: Staff | Feb 29 2016
February 10, 2016 - Today, Opera Mediaworks’ parent company Opera ASA announced that a consortium of Chinese Internet companies has made a public offer to buy all the shares of Opera Software. The consortium is made up of Qihoo 360 Software (a security and browser company) and Kunlun (a mobile app and games company), as well as two investment funds, Golden Brick Capital and a Chinese government Fund.
By: Staff | Feb 26 2016
By: Staff | Feb 24 2016
RESTON, VA, October 29, 2015 – Today, comScore, Inc.
By: Staff | Feb 22 2016
(NEW YORK, NY) Dec 3, 2015 – Today, Refuel Agency, a leader in Youth, Military and Multicultural marketing and media placement, has released findings from its new Gen Z Teen Digital Explorer survey. The survey explores topics such as digital usage, tech ownership, purchasing habits, media perceptions and more.
By: Staff | Feb 19 2016
Intersection Media (“Titan”) is a full service media company specializing in ‘People in Transit' advertising. We are the leader in transit advertising in North America, providing sales, marketing, creative, research and maintenance of inventive outdoor advertising campaigns on bus, rail, street furniture, telephone kiosks, street banners and in airports. Intersection Media (“Titan”) also leads the way in the development and successful introduction of market leading digital and mobile platforms.
By: Staff | Feb 17 2016
NEW YORK--(BUSINESS WIRE)-- Viacom Velocity, Viacom's (NASDAQ: VIAB, VIA) integrated marketing and creative content team, today announced a partnership with Canvs, the technology platform that measures and interprets emotionality in language.
By: Staff | Feb 15 2016
Columbia, MD - Merkle (merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announced its acquisition of dbg (dbg.co.uk); a UK-based, independent marketing solutions agency that specializes in optimizing client data to make compelling connections to drive growth and improve marketing and business performance.