As we increasingly rely on the Internet and digital technology to help us make better choices about our health, consumers face new challenges. The online medical marketplace is evolving with few safeguards, raising questions about how best to protect our privacy, receive reliable information, and aren’t subjected to unfair marketing practices. CDD is working to ensure the digital health field is accountable; privacy is respected, and that safeguards are in place for online health marketing.
An elaborate system is in place designed to influence our behavior by taking advantage of our use of digital media. Social media sites collect your habits, delivering you and your network of friends and relationships to advertisers and marketers. You are a product, sold to corporations: food, credit, entertainment, alcohol, apparel, and even political campaigns. CDD closely tracks this industry, bring their activities to the attention of the public, the media, and policymakers.
We are now subjected to a far-ranging system of “commercial surveillance,” where our information is continuously gathered. Data is collected when we go online, use mobile phones, post to social media, and more. CDD plays a unique leadership role holding the digital data industry accountable, as well as helping foster regulatory safeguards.
CDD protects the interests of young people, through its work to ensure compliance with the law it helped pass--the Children’s Online Privacy Protection Act (COPPA). Beyond children’s privacy, CDD is committed to ensuring children and teens are treated fairly in the commercial online marketplace, where they are subjected to a torrent of powerful ads for junk food and other products.