"Internet of Things" is here now in today's 24/7 Big Data-driven digital marketplace, FTC told. Financial, Health, Racial/Ethnic and Youth Data Need Privacy Protection

June 1 is the deadline for filing Comments in the FTC Internet of Things inquiry. (link is external) Today’s contemporary mobile device (link is external), geo-location (link is external) aware, (link is external)offline/online data (link is external), advanced marketing applications like facial recognition (link is external), mobile real-time ad exchanges (link is external), geo-fences (link is external), cross-platform tracking (link is external)and paradigmatic approaches such as Google’s Zero Moment of Truth (link is external) and shopper marketing (link is external)based path-to-purchase methodologies make the Internet of Things (link is external) a consumer and privacy concern today—not in some pending future. We call on the FTC to address how the Internet of Things is already a reality, and to do a better job on sensitive data—especially involving finances, health, racial/ethnic information and youth.