CDD Opposes Facebook Sponsored Stories deal for class action: Proposed Class Action Settlement Fails to Protect Facebook Users from Comprehensive Marketing/Data System

When CDD reviewed the proposed Facebook Sponsored Stories (link is external) settlement it was clear it failed to address how marketing and targeting on the social network really works. It also didn’t do anything to ensure that parents and teens have the control they require over the Sponsored Story process (link is external) and its inter-related series (link is external)of premium ad products. Clearly, Facebook users require a settlement that protects their privacy and rights. As Sponsored Stories is deployed on the mobile p (link is external)latform, and Facebook users confront new privacy threats from the Facebook Exchange ad targeting (link is external) service, as well as new measurement (link is external) capabilities, policies need to be enacted to protect users (especially adolescents and other youth). We revised our letter of objection, now that a new Judge has been assigned to the case.