Collective: The best in mobile audience targeting at your fingertips
The Collective brings top Publishers and savvy Advertisers together for the most efficient audience targeting in the mobile industry. Kochava, in collaboration with Appia, AdXcel, Altrooz and Liquid, is excited to announce the largest and first-ever collection of cross-publisher mobile audiences.
How it Works
Advertisers create segments via the Audience API by querying the billions of devices within the Collective and its robust data model. These segments are then matched to the best Collective media sources.
Identify Your Audience
Identify an audience that matches your existing users within the Collective. Build a lookalike segment that matches the attributes of your existing audience.
Target Your Audience
Tailor your ideal audience down to the most specific detail. Review the optimal publisher distribution based on Collective data and customize, if desired. Export your target segment across the selection of publishers with the click of a button.
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Full article available at http://bit.ly/1WM3vEJ (link is external)
