Ensure Audience Satisfaction and Improve Advertising Efficiency
It’s no secret that information is consumed differently – through new channels and outlets – with viewers demanding personally relevant content the instant they want it. Catching a customer’s attention is more difficult than ever before, and standing out in this new environment is a constant challenge. With so many choices, it is vital for media & entertainment companies to know who their viewers are so they can engage them with the right content and the right advertising through the right channels, and to provide their advertisers with maximum exposure to target audiences with minimum spend.
Alteryx allows you to prep, blend and analyze internal and third-party data sources in a repeatable workflow, to better understand and address viewer and advertiser expectations. You can then perform analytics – predictive, statistical and spatial - to uncover insights that help you make strategic decisions about content distribution; uncover additional types of services to offer and where to offer them; and optimize media plans, automating and iterating them as new data becomes available. Finally, you can share results across your organization and with your advertisers, allowing them to meet viewer preferences and demands.
With self-service data analytics from Alteryx, you can:
- Prep and blend demographic, consumer, spatial and attitudinal data to forecast demand – for shows, titles, games or concert attendance, or for specific viewer or attendee segments and specific locations
- Create optimal media plans that minimize spend for advertisers, and maximize reach for target audiences
- Better understand your viewers, so you can target them with the right content in the right channel, and your advertisers can target them with the right message
- Make smarter location decisions by creating trade areas based on customer loyalty data, previous attendance and more
- Calculate and adjust ad pricing and sponsorship fees quickly, based on census data, customer segmentation and demographics
Media & Entertainment Analytics for…
Media
An overwhelming amount of content is available to customers through cable, social media, mobile advertising and other channels. Ascontent viewing habits have changed, so has the way advertisers interact with potential customers and their standard approach to media planning. With Alteryx, you can blend set-top box data, viewerdemographic data, social media data, and more, to better understand your audience and their preferences.
Leveraging statistical analysis, you can minimize advertiser budget spend and maximize viewership. Via a simple drag and drop workflow environment, you can leverage spatial data to calculate drive times and trade areas to help your advertisers understand where to advertise for target demographics and effectively reach their ideal audience with personalized messages. You can quickly understand available ad inventory and costs to do ad buys, and easily monetize ads offered on specific channels.
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