FCC Places Consumer Privacy at Greater Risk as it Seeks to Overturn Safeguards
Today in the over-the-top (OTT) world, broadcasters and OTT service providers have few insights into what their viewers’ consumption habits are. Insights are key to making real-time decisions and personalizing a viewer’s experience, from content to ads and more.
Imagine knowing your viewers’ preferences better than they do, anticipating their viewing interests at any given time and seamlessly providing content that intrigues and engages them. This is the future of streaming, and it’s possible thanks to Smartplay by Verizon, our 1 to 1 session management platform technology (link is external).
Smartplay enables direct communication between you and your viewers. This connection captures how and what your viewers watch, and allows you to dynamically offer personalized content and targeted ad experiences (link is external) to every viewer on every screen.
No one else in the industry offers this technology (link is external), but more importantly all the capabilities Smartplay enables you with:
- Smarter delivery
- Smarter insights
- Smarter advertising
- Smarter programming
- Smarter discovery
- Smarter protection
So, how does Smartplay work? Smartplay begins right after the viewer presses play. It’s the pulse between the viewer and you, the broadcaster. It provides you with the knowledge of every viewer’s connected device and network conditions so that you can make real-time decisions to ensure a TV-like quality of experience (link is external) (QoE) for every viewer. Smartplay leverages insights about every viewer, their viewing habits and preferences, that allows you to understand every viewer on an individual level and how to maximize engagement and revenues. With Smartplay, it doesn’t matter whether you have hundreds or millions of viewers watching. You can treat them all individually and tailor the TV guide, effortlessly accommodating geographic restrictions and programming blackouts to select highly targeted advertisements.
Now you can develop complete personas for each viewer to boost viewer engagement and the value of your ad spots. Smartplay enables you to finally answer questions like: How can I know what programming to invest in? How many ads do I place in a program? How do I best monetize my program catalog by selling to the highest ad bidder?
And, you’ll be able to use Smartplay to offer viewers the supreme video streaming experience: their own personalized TV channel anytime, anywhere.
By choosing Verizon Digital Media Services as your video streaming partner, you get to work with the smartest video platform and network that enables you to get intimate with your viewers so you can drive up your business.
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Watch this video to learn more about how Smartplay can help run a smarter video business: http://bit.ly/2mlwtR3 (link is external)
