MMA Global Smarties Awards Shortlist Celebrates Innovation and Effectiveness in Mobile Marketing

New York – August 20, 2015 –Honoring the trailblazers leveraging the power of mobile marketing, the Mobile Marketing Association (MMA) (link is external) today revealed the shortlist for the 2015 Global Smarties™ Awards. The close to 100 campaigns from far reaching countries around the world represent the next evolution of what is possible when brands place mobile at the core of their marketing strategies.

Led by Chief Creative Officer of Razorfish Global, Daniel Bonner, the powerhouse jury (link is external) panel of over 25 leading brand marketers and agency professionals will have the difficult but invigorating task of debate and winner selection. “This year’s shortlist shows how creativity, innovation and analytics across all mobile formats continue to mature. It is clear that mobile has become an ever increasing primary route to engaging and reaching consumers in a powerful way,” said Bonner. “This diverse shortlist offers a unique perspective from around the planet.” “By continuing to honor the best and brightest work for innovation, creativity and bravery across mobile marketing, the MMA Global Smarties Awards Program serves as an inspiration and beacon for marketing and agency leaders to keep striving for even greater integration of mobile as a key competitive advantage,” said Sheryl Daija, Chief Strategy Officer, MMA. “We are seeing evermore progressive and unique approaches to using mobile as a way for marketers to connect more closely to their consumers.”

The finalists and winners will be honored at the annual Global Smarties Awards show (link is external), hosted by Jason Jones, formerly of the Daily Show on the evening of day one of the MMA SM2 Innovation Summit (link is external) during Advertising Week in New York City. The 2015 show will be held on September 28, at Pier Sixty overlooking the Hudson River.

As part of a larger ongoing strategy for the MMA to provide the most comprehensive resource for marketers on how best to implement effective mobile marketing campaigns, the MMA in collaboration with Millward Brown will be analyzing the shortlist and publishing a Global Trends Report, which will unearth best practices, key mobile trends and establish what sets apart a winning mobile campaign. Additionally, the MMA will be converting the shortlist into case studies to be added to the over 500 strong Case Study Hub (link is external).

For the full list of awards, please visit (link is external)