PlaceIQ Data Now Available Through Oracle Data Cloud's BlueKai Marketplace
PlaceIQ (link is external), the company building a new model of consumer behavior by connecting physical and digital activities across time, space, and mobile devices, today announced an integration making PlaceIQ audience data available through Oracle Data Cloud’s BlueKai Marketplace.
This integration gives Oracle Data Cloud users convenient access to PlaceIQ’s rich consumer audiences, built from real world movement data and observations. Using PlaceIQ audiences, brands can use data related to each stage of the customer journey - and combine it with both first- and third-party data sets - to help increase the effectiveness of their cross-channel marketing.
PlaceIQ uses data from 475 million location points of interest, 100 million unique users and more than 10 billion daily location-enabled device movements to build its consumer audience. PlaceIQ data informs marketing decisions for leading brands in retail, consumer packaged goods, automotive, quick service restaurants and other industries. Through Oracle Data Cloud partnerships with the world’s leading data brands, BlueKai Marketplace users can combine information from other data providers to build custom audiences based on criteria like in-store purchases, TV viewership, and automobile ownership.
Oracle Data Cloud is the largest global Data as a Service (DaaS) solution, offering access to more than $3 trillion in consumer transaction data, two billion global consumer profiles, and 1,500+ data partners. Oracle Data Cloud integrates that data with more than 200 major media companies, including publisher exchanges, ad networks, DSPs, DMPs, and agency trading desks.
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For the full press release, visit http://prn.to/29QmSh2 (link is external)
