Salesforce Big Data Gets Bigger As It Acquires Targeting Powerhouse Krux

The Krux platform helps marketers (link is external), media companies (link is external), and agencies (link is external) put data to work to orchestrate breakthrough brand experiences, deepen consumer engagement, and drive business results.

Krux helps companies put data to work to orchestrate breakthrough brand experiences, deepen consumer engagement, and drive business results. Having evolved well beyond its DMP roots, Krux now serves as the Intelligent Marketing Hub, a data decision system that helps marketers (link is external), media companies (link is external), and agencies (link is external) drive more relevant, more valuable media, content, and commerce experiences.

Krux is driven by a relentless focus on people: who they are, what they need, what they want, and what they expect:

• Our solution enables businesses to understand individuals and deliver experiences tuned to their needs and preferences.
• Data signals are drawn from all screens and sources and used to improve experiences across all consumer touchpoints.
• What’s more, Krux learns iteratively, continuously responding to new data signals and data sources, to enable smarter interactions, deeper engagement, and improved revenue performance.

The Krux platform captures people data from multiple screens and sources, unifies the data to identify and understand individual preferences and expectations, and activates the data across every channel in ‘right time’ and ‘real time’. This allows Krux to help companies create and reinforce consumer relationships through a virtuous cycle of valuable interactions and experiences.

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For more information, visit http://bit.ly/2h1GjsU (link is external)