Snapchat Ads
Snapchat is the best way to reach 13 to 34 year-olds. More than 60% of U.S.13 to 34 year-old smartphone users are Snapchatters. Over 100 Million daily active Snapchatters and growing.
Why 13 to 34 Year-Olds Love Snapchat:
Get Perspective
Snaps provide a personal window into the way you and your friends see the world.
Be Here, Now
Stories are updated in real-time and expire after 24 hours.
Express Yourself
Snaps are a reflection of who you are in the moment—there is no need to curate an everlasting persona.
Why Brands Love Snapchat:
The Best Mobile Video Platform
“The whole notion of turning your phone on its side to watch a video is awkward and a bit of a hassle… Our findings have convinced us that we need to move even more aggressively to develop vertical content.”
–Jon Steinberg, CEO Daily Mail
Snapchatters
“They have a massive audience that’s passionate and engaged, but it’s not one that CNN is reaching on a day-to-day basis.”
–Andrew Morse, CNN Digital General Manager
Curated Content
“[Snapchat] offers something unique in the world of mostly-broadcast, feed-centric social media—intimacy at scale.”
–Victor Pineiro, AdAge
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Full article available at http://bit.ly/1QPKmnD (link is external)
