Targeting the Digital Latino: FTC Needs to Address how Digital Marketers are Tracking Hispanic Consumers, inc. Youth

Hispanics embrace of digital technologies, such as mobile phones, and their growing economic clout is attracting intense interest from marketers. This report highlights some of the recent recent research and activities aimed at the U.S. Hispanic market.

We will be updating this report, including adding links which provide more information on the marketplace (and which raise privacy and consumer protection issues).

6/2/2013 Update: http://www.pulpomedia.com/the-ihispanic-opportunity.html; (link is external) http://www.pulpomedia.com/iHispanic-media.html (link is external)

Big Data Hispanic Targeting: http://luminarinsights.com/solutions/customer-decision-engine/ (link is external)