These digital coupons may give you a discount, but track and target you
Quotient Technology Inc (link is external), a leading digital promotions and media company connecting brands, retailers, and shoppers, today announced the launch of the Quotient Media Exchange (QMX), a data-driven solution where advertisers can leverage Quotient’s reach and exclusive data to serve targeted media across the web and mobile.
QMX incorporates purchase data from retailers across the Quotient Retailer iQ (link is external) network, allowing the company to reach a national audience or a single retailer’s customers. QMX combines in-store transaction data with online engagement and purchase-intent data from Quotient’s flagship brand, Coupons.com (link is external), and the company’s thousands of publishing partners. Quotient’s forward-looking proprietary data allows Quotient to make intelligent predictions about what shoppers are planning to buy, and when they are planning to shop.
Through QMX, advertisers can run digital media campaigns targeted at consumer segments based on category purchase, brand or store affinity, geolocations, or other custom criteria that serve brand objectives. As of today, QMX has a potential audience reach of about 55 million in the U.S.
“We’re excited to bring an efficient and powerful media solution to the market,” said Mir Aamir, President and COO at Quotient. “Now that we have broad retailer reach and scale, QMX is the next logical step as we seek to serve our CPG partners and other advertisers looking for better ways to target consumer segments with effective digital advertising.”
QMX enables advertisers to serve data-driven media on leading publishers, including social media properties such as Facebook, Quotient’s many retailer partner sites, as well as Quotient’s vast network of web and mobile properties, including Coupons.com (link is external). Additionally, QMX can integrate media with digital coupons through Quotient’s Retailer iQ platform, offering brands a unique ability to combine targeted brand equity messaging with effective consumer conversion to drive sales.
In addition to targeted media, QMX enables brands to measure the effectiveness of digital advertising campaigns to drive sales, based on the real-time shopper transaction data from Quotient’s retailer partners…We distribute digital coupons and media through a variety of products, including digital printable coupons, digital paperless coupons, coupon codes and card linked offers. We operate Quotient Retailer iQ™, a real-time digital coupon platform that connects into a retailer’s point-of-sale system and provides targeting and analytics for manufacturers and retailers. Our distribution network includes our flagship site and app, Coupons.com (link is external), as well as Grocery iQ™, Shopmium™, and our thousands of publisher partners. We serve hundreds of consumer packaged goods companies, such as Clorox, Procter & Gamble, General Mills and Kellogg’s, as well as top retailers like Albertsons-Safeway, CVS, Dollar General, Kroger, and Walgreens.
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