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  • September 25, 2018 Contact: Jeff Chester-202-494-7100 David Monahan 617-896-9397 For Immediate Release Child Advocacy and Consumer Groups Tell FCC to Keep Key TV Safeguards for Children Overturning Children’s TV Act rules will harm kids and be a huge giveaway of public airwaves to broadcast and cable companies Three leading nonprofit groups working to advance the interests of children in the digital era told the Federal Communications Commission (FCC) that its plan to dismantle long-standing safeguards designed to ensure all children have access to quality TV programing will harm American kids. The proposal to jettison guidelines which require broadcast TV stations air a minimum of three hours a week of educational programming on their primary channel and additional programming on multicast channels would significantly reduce the availability of higher quality shows, they explained in a filing (link is external) today. “The FCC seeks to strip away one of the only federal rules that helps both children and parents,” explained Jeff Chester, executive director of the Center for Digital Democracy. Chester helped lead the campaign back in the 1990’s that led to the current CTA rules. “It is also one of the only concrete public-interest requirements that Congress mandated in exchange for free use of the public airwaves, which allow television stations to earn vast revenues from both advertising and fees paid by cable companies. Just as the GOP FCC majority did when it killed network neutrality, the commission only seems interested in protecting the interests of the big broadcast and cable companies,” Chester said. “The Commission’s proposal would effectively eliminate children’s programming on broadcast television, where at least there are some limits on commercialism,” said Campaign for a Commercial-Free Childhood executive director Josh Golin. "Internet and mobile platforms for children are rife with many types of unfair and deceptive marketing that aren’t allow on kids’ TV. Rather than facilitating a race to the bottom, the FCC should work with lawmakers and the FTC to develop cross-platform rules to ensure all children access to quality, commercial-free media regardless of the platforms and devices their families own.” Without citing any evidence about the quality, cost and availability of children’s educational programs delivered by other means, the FCC claims that because children can watch children’s educational programs on cable, YouTube, Netflix, Amazon and Hulu, commercial television stations should not be required to air children’s educational programming. But in comments drafted by the Georgetown Law Communications and Technology Clinic, the advocates note, “To use non-broadcast services, households must have access to cable or broadband service, and be able to afford subscription fees and equipment. Children who live in rural areas, or whose families are low-income, and cannot access or afford alternative program options, will be hurt the most” if the FCC proposal is adopted. The three groups—Center for Digital Democracy, Campaign for a Commercial-Free Childhood, and the Benton Foundation—pledged to educate the public, including parents, educators and concerned citizens, so they can raise concerns with the FCC and other policy makers. --30--
  • Leading consumer privacy organizations in the United States write to express surprise and concern that not a single consumer representative was invited to testify at the September 26 Senate Commerce Committee hearing “Examining Safeguards for Consumer Data Privacy.”
  • CDD Releases E-Guide to Help Protect Voters From Online Manipulation and False News Washington, D.C.: September 12, 2018 To help fight online political misinformation and false news, which has already resurfaced in the 2018 midterm elections, CDD has produced a short e-guide to help voters understand how online media platforms can be hijacked to fan political polarization and social conflict. Enough Already! Protect Yourself from Online Political Manipulation and False News in Election 2018 describes the tactics that widely surfaced in the last presidential election, how they have evolved since, and deconstructs the underlying architecture of online media, especially social networks, that have fueled the rise of disinformation and false news. The e-guide tells voters what they can do to try to take themselves out of the targeted advertising systems developed by Facebook, Twitter, YouTube and other big platforms. The guide also describes the big picture issues that must be addressed to rein in the abuses unleashed by Silicon Valley’s big data surveillance economy and advertising-driven revenue machine. The e-guide is available for free download at the CDD web site. Journalists, activists and interested voters are urged to spread the guide to friends and colleagues. Contact: Jeff Chester, jeff@democraticmedia.org (link sends e-mail) 202-494-7100
  • Online political misinformation and false news have already resurfaced in the 2018 midterm elections. CDD has produced a short e-guide to help voters understand how online media platforms can be hijacked to fan political polarization and social conflict. Enough Already! Protect Yourself from Online Political Manipulation and False News in Election 2018 describes the tactics that widely surfaced in the last presidential election, how they have evolved since, and deconstructs the underlying architecture of online media, especially social networks, that have fueled the rise of disinformation and false news. The e-guide tells readers what they can do to try to take themselves out of the targeted advertising systems developed by Facebook, Twitter, YouTube and other big platforms. The guide also describes the big picture issues that must be addressed to rein in the abuses unleashed by Silicon Valley’s big data surveillance economy and advertising-driven revenue machine.
  • Reports

    The Influence Industry - Contemporary Digital Politics in the United States

    researched and written by Jeff Chester and Kathryn C. Montgomery

  • The Center for Digital Democracy (CDD), Berkeley Media Studies Group, and Color of Change urge the Federal Trade Commission (FTC) to specifically acknowledge the important issues involving the privacy and welfare of young people by adding this issue to its proposed hearing agenda on competition and consumer welfare.
  • CDD today joined the Electronic Privacy Information Center (EPIC) and six other consumer groups in calling on the Federal Trade Commission to investigate the misleading and manipulative tactics of Google and Facebook in steering users to “consent” to privacy-invasive default settings. In a letter to the FTC, the eight groups complained that the technology companies deceptively nudge users to choose less privacy-friendly options. The complaint was based on the findings in a report, “Deceived by Design,” published today by the Norwegian Consumer Council. It found that Google and Facebook steer consumers into sharing vast amounts of information about themselves, through cunning design, privacy invasive defaults, and “take it or leave it”-choices, according to an analysis of the companies’ privacy updates. A report by Consumer Report investigating Facebook settings for US users found “that the design and language used in Facebook's privacy controls nudge people toward sharing the maximum amount of data with the company.” Read the Norwegian report, “Deceived by Design” here: https://www.forbrukerradet.no/undersokelse/no-undersokelsekategori/deceived-by-design (link is external) Read the letter the eight groups sent to the FTC today here: http://thepublicvoice.org/wp-content/uploads/2018/06/FTC-letter-Deceived-by-Design.pdf (link is external) Read the report by Consumer Report here: https://www.consumerreports.org/privacy/cr-researchers-find-facebook-privacy-settings-maximize-data-collection (link is external)
  • The Center for Digital Democracy (CDD) respectfully urges the Federal Election Commission (FEC) to adopt regulations to ensure that voters will have meaningful transparency and control over the digital data and marketing practices used in elections today. The FEC must boldly act and use its legal authority and leadership position to enact—as well as recommend—much-needed safeguards. We call on the FEC to tell campaigns that they must refrain from using digital tactics that promote “voter suppression.” It should also urge federal candidates not to use viral and other forms of stealth communications to influence voters through misinformation—including “fake news.” The FEC should go on record saying that political campaigns should not deploy digital marketing tactics that have not been publicly assessed for their impact on the integrity of the voting process—such as the use of predictive artificial intelligence products (including bots) and applications designed to bypass conscious decision-making (through the use of neuromarketing and emotionally based psychometrics). Read more.
  • U.S. companies should adopt the same data protection rules that are poised to go into effect in the European Union on May 25, Public Citizen, the Center for Digital Democracy and Privacy International said today.
  • Consumer advocates, digital rights, and civil rights groups are calling on U.S. companies to adopt the requirements of the General Data Protection Regulation (GDPR) as a baseline in the U.S. and worldwide. Companies processing personal data* in the U.S. and/or worldwide and which are subject to the GDPR in the European Union, ought to: - extend the same individual privacy rights to their customers in the U.S. and around the world; - implement the obligations placed on them under the GDPR; - demonstrate that they meet these obligations; - accept public and regulatory scrutiny and oversight of their personal data practices; - adhere to the evolving GDPR jurisprudence and regulatory guidance (*Under the GDPR processing includes collecting, storing, using, altering, generating, disclosing, and destroying personal data.) Specifically, at a minimum, companies ought to: 1. Treat the right to data privacy as a fundamental human right. - This right includes the right to: + Information/notice + access + rectification + erasure + restriction + portability + object + avoid certain automated decision-making and profiling, as well as direct marketing - For these rights to be meaningful, give individuals effective control over the processing of their data so that they can realize their rights, including + set system defaults to protect data + be transparent and fair in the way you use people’s data 2. Apply these rights and obligations to all personal data including to data that can identify an individual directly and indirectly. 3. Process data only if you have a legal basis to do so, including - On the basis of freely given, specific, informed and unambiguous consent - If necessary for the performance of a contract 4. In addition, process data only in accordance to the principles of fairness, transparency, purpose limitation, data minimization, accuracy, storage limitation, integrity and confidentiality/security. 5. Add extra safeguards, including explicit consent, when processing sensitive personal data (such as data about ethnic or racial origin, political opinions/union membership, data concerning health, sex life or sexual orientation, genetic data, or biometric data) or data that reveals sensitive personal data, especially when using this data for profiling. 6. Apply extra safeguards when processing data relating to children and teens, particularly with regard to marketing and profiling. 7. Be transparent and accountable, and adopt technical and organizational measures to meet these obligations, including - Provide for algorithmic transparency - Conduct impact assessments for high risk processing - Implement Privacy by Design and by Default - Assign resources and staff, including a Data Protection Officer - Implement appropriate oversight over third party service providers/data processors - Conduct regular audits - Document the processing 8. Notify consumers and regulatory authorities in case of a breach without undue delay. 9. Support the adoption of similar requirements in a data protection law that will ensure appropriate and effective regulatory oversight and enforcement for data processing that does not fall under EU jurisdiction. 10. Adopt these GDPR requirements as a baseline regardless of industry sector, in addition to any other national/federal, provincial/state or local privacy requirements that are stricter than the requirements advanced by the GDPR.
  • The European Union's updated data protection legislation comes into effect in Europe on May 25, 2018. It gives individuals new rights to better control their personal information and strengthens some of the rights that already exist. Enforcement and redress mechanisms have also been strengthened to ensure that these rights are respected. And – importantly – the definition of personal data is wider in the GDPR than in the current EU legislation, and now includes online identifiers, such as an IP address. Read the summary of the eight rights here. The right to information to access to rectify to delete (or “to be forgotten”) to restrict processing to data portability to object to avoid automated decision making and profiling.
  • The European General Data Protection Regulation (GDPR) will take effect May 25, 2018. The Trans Atlantic Consumer Dialogue (link is external) (TACD), of which CDD is a member, published a document detailing 10 things that US citizens and companies need-to-know about the forthcoming General Data Protection Regulation (GDPR).
  • In an open letter to Facebook's CEO Mark Zuckkerberg, members of the Transatlantic Consumer Dialogue urge the company "to confirm your company’s commitment to global compliance with the GDPR".
  • Press Release

    Advocates Say Google’s YouTube Violates Federal Children’s Privacy Law

    Consumer, privacy and children’s groups file complaint urging FTC to stop most popular kids’ online video service from gathering children’s data

    WASHINGTON, DC—April 9, 2018—Today, a coalition of leading U.S. child advocacy, consumer, and privacy groups represented by the Institute for Public Representation filed a complaint (link is external) urging the Federal Trade Commission (FTC) to investigate and sanction Google for violations of the Children’s Online Privacy Protection Act (COPPA) in operating YouTube. Google claims that YouTube is only for users 13 and up, despite being the most popular online platform for children, used by 80% of American children ages 6 to 12. The site features many programs designed and promoted for children and Google generates significant profits from kid-targeted advertising. The complaint says the FTC should subject Google to penalties, which could total in the billions of dollars. The Center for Digital Democracy (CDD), Campaign for a Commercial-Free Childhood (CCFC), and 21 other organizations demonstrated in their filing that Google, which owns YouTube, makes substantial profits collecting many types of personal information on kids on YouTube, including geolocation, unique device identifiers, mobile telephone numbers, and persistent identifiers used to recognize a user over time and across different websites or online services. Google collects this information without first providing direct notice to parents and obtaining their consent, and Google uses it to target advertisements to kids across the internet, including across devices. COPPA bars the operator of a website directed to children, or that has knowledge of children using it, from collecting and using such information without obtaining parental consent. CCFC’s Executive Director Josh Golin said, “For years, Google has abdicated its responsibility to kids and families by disingenuously claiming YouTube—a site rife with popular cartoons, nursery rhymes, and toy ads—is not for children under thirteen. Google profits immensely by delivering ads to kids and must comply with COPPA. It’s time for the FTC to hold Google accountable for its illegal data collection and advertising practices.” Child directed channels such as ChuChuTV Nursery Rhymes & Kids Songs (15.9 million subscribers and over 10 billion channel views) and LittleBabyBum (14.6 million subscribers and over 14 billion channel views) are among the most popular channels on YouTube. Major advertisers pay Google a premium to place their ads in a platform known as “Google Preferred,” which includes a “Parenting and Family” lineup comprised mostly of popular channels targeted to children. “Google has acted duplicitously by falsely claiming in its terms of service that YouTube is only for those who are age 13 or older, while it deliberately lured young people into an ad-filled digital playground,” said Jeff Chester of the Center for Digital Democracy. “Just like Facebook, Google has focused its huge resources on generating profits instead of protecting privacy.” Angela J. Campbell, counsel for CCFC and CDD, said: “Given the large number of children affected and the extent of YouTube’s COPPA violations, the FTC needs to impose large civil penalties to show it is serious about protecting children’s privacy online.” James P. Steyer, CEO of Common Sense, said: "Kids have been watching videos on YouTube for years, something the company has known, and profited off of, by targeting content and ads at children under 13. It is time for Google to be completely transparent with all the facts and institute fundamentally responsible new policies moving forward to protect the privacy of kids. We fully expect Google to work closely with advocates and reach out to parents with information about parental controls, content, and collection practices on YouTube so parents can make informed choices about what content they allow their kids to access and how to protect their privacy.” Katie McInnis, policy counsel for Consumers Union, said: “YouTube knows children are watching content on their site, and has created content channels specifically aimed at them, but does not appear to obtain the required parental consent before collecting information about them. Google has the responsibility to be COPPA-compliant and ensure that children can safely watch the programs designed and promoted for kids. These practices present serious concerns that warrant the FTC’s attention.” Groups signing on to the complaint to the FTC along with CDD and CCFC are: Berkeley Media Studies Group; Center for Media Justice; Common Sense; Consumer Action; Consumer Federation of America; Consumer Federation of California; Consumers Union, the advocacy division of Consumer Reports; Consumer Watchdog; Corporate Accountability; Defending the Early Years; Electronic Privacy Information Center (“EPIC”); New Dream; Obligation, Inc.; Parent Coalition for Student Privacy; Parents Across America; Parents Television Council; Privacy Rights Clearinghouse; Public Citizen; The Story of Stuff Project; TRUCE (Teachers Resisting Unhealthy Childhood Entertainment); and USPIRG. The complaint was drafted by the Communications & Technology Law Clinic in the Institute for Public Representation at Georgetown University Law Center. ###
  • A digital “great awakening” has occurred with unprecedented global attention given to the commercial surveillance (link is external) business model at the core of our collective digital experience. Since the earliest days of the commercial Internet in the 1990s, the online medium has been deliberately shaped (link is external) to primarily serve the interests of marketing. Advertisers have poured in many billions of dollars since then to make sure that our platforms, applications and devices all serve the primary need of gathering our information so it could be used for data-driven marketing. Internet industry trade groups have developed the technical standards (link is external) so that data collection is embedded in new services—such as mobile geo-location applications. Marketers developed new technologies, such as programmatic (link is external) advertising, that enabled lightning-fast decisions about individuals based on their data. Leading ad platforms, especially Google and Facebook, fought against privacy legislation for the U.S. Policymakers from both major parties protected them from regulation, including on privacy and antitrust. U.S. companies tried to derail (link is external) the new EU privacy law that starts on May 24—known as the General Data Protection Regulation (GDPR)—but failed to stop it. Europeans—who understand the threat to personal and political freedom when unaccountable institutions control our information—are now on the privacy front lines. The road to privacy and digital rights for America is likely first to pass through the European (link is external) Union. The Facebook/Cambridge Analytica scandal (and kudos (link is external) to The Observer newspaper for its dogged journalism on all this) is, however, not unique. It is emblematic of the way that digital marketing works every day—all over the world. Huge amounts of our information is scooped (link is external) up, from scores of sources, quickly analyzed, and used to send us more personalized marketing and content. Powerful automated (link is external) applications help marketers identify who we and then engage us at deeper emotional and subconscious (link is external) levels. Facebook, Google and others are continually pushing the boundaries of digital advertising, deploying Artificial Intelligence, Virtual Reality (link is external), Neuromarketing and other techniques. They are laying the foundation for the “Internet of Things” world that will be soon upon us, where we will be further tracked and targeted wherever we go and whatever we do. But it’s the global “Fortune” type companies that will really decide what happens with the online privacy of people all over the world. Google and Facebook basically work for the P&Gs (link is external), Coca-Cola’s (link is external), Honda’s and Bank America’s—the leading advertisers. It’s the advertisers who are really in charge of the Internet, and they have created (link is external) for their own companies a kind of mirror image (link is external) to what Google and Facebook have helped unleash. Fortune-size companies are now also in the data business, (link is external) collecting information on consumers via all their devices; they have created in-house consumer data mining and targeting services; and they deploy advanced digital marketing techniques to directly reach us. Over the last year, major advertisers have forced Facebook (link is external) and Google (link is external) to become more accountable to their needs and interests—rather than to the public interest. What they call the need for “brand safety” online—assurances their ads are not undermined by being placed to hate speech or other content harmful to their brands—is really about seizing greater control over their own digital futures. They deeply dislike (link is external) the clout that both Google and Facebook have today over the digital advertising system. We are at a critical moment in the brief history of the Internet and digital media. There is greater awareness of what is at stake—including the future of the democratic electoral process—if we don’t develop the regulations and policies that ensure privacy, promote individual autonomy, and place limits on the now-unchecked corporate power of digital marketers. It’s time to expand the focus of the debate about Facebook and Google to include those who have been paying for all of this consumer surveillance—namely advertisers and the advertising industry. They need to be held accountable if we are to see a global digital medium that puts people—not profits—first.
    Jeff Chester
  • In a statement issued today, CDD, EPIC and a coalition of consumer groups have called on the Federal Trade Commission to determine whether Facebook violated a 2011 Consent Order (link is external) when it facilitated the transfer of personal data of 50 million Facebook users to the data mining firm Cambridge Analytica. The groups had repeatedly urged (link is external) the FTC to enforce its own legal judgements. "The FTC's failure to act imperils not only privacy but democracy as well," the groups warned.
  • Blog

    AT&T, Comcast & Verizon Expand “Big Data” Tracking & Targeting of Consumers

    Why the largest ISPs oppose federal and state privacy and digital marketing safeguards

    Internet service provider (ISP) giants, which dominant how Americans gain access to broadband Internet, cable TV, streaming video, and other telecommunications services, are aggressively expanding their capabilities to gather and use personal data. Leading ISPs AT&T, Comcast and Verizon are taking full advantage of all information flowing from PC’s, mobile phones, set-top boxes, and other devices. ISP giants are using “Big Data” analytics, artificial intelligence, and an array of cutting-edge technologies to identify who we are, what we do and how best to target us with marketing and advertising. They are also working closely with data brokers to gain access to even more personal information. AT&T, Comcast and Verizon, for example, work with Acxiom’s LiveRamp (link is external) subsidiary to build robust profiles that help them identify us regardless of what devices we may be using at the moment. ISPs envision a future in which we are continuously connected to their vast digital media networks for nearly everything we do. Through their monopolistic control over key broadband, cable TV, and satellite networks, ISPs are able to closely monitor what we do online—including both in and out of home, school or work. Marketers are told by ISPs that they can use their data and networks to “micro-target” an individual on all their “screens,” including for financial, health, retail and even political advertising. They are also positioning themselves to play an important role as our society is further transformed by digital technology, such as with so-called “smart homes,” (link is external) “connected cars,” the Internet of Things (link is external), and high-speed “5G (link is external)” networks. Last year, the Republican majority in Congress and the Trump administration eliminated (link is external) what have been the only federal consumer privacy protections afforded to all Americans—safeguards enacted in October 2016 by the Federal Communications Commission (FCC) that required ISPs to engage in responsible data practices. ISPs saw that important FCC data-protection safeguard as a formidable obstacle to their plans to “monetize” consumer data. With Network Neutrality—a critical requirement to ensure an open and democratic Internet—also ended by the same FCC, phone and cable ISPs have vanquished federal protections for fair treatment of consumers online—including with their data. Unless states weigh in with safeguards, AT&T, Comcast, Verizon and other major ISPs will pose—despite their denials—a major threat to consumer privacy. With ISPs especially touting their prowess to capitalize on a consumer’s location, states have an especially important role to play protecting the public from “hyper-local targeting” and other geo-marketing practices. Here are just some recent developments on ISP consumer data and digital marketing practices. AT&T, according to the Trump administration’s Department of Justice filing (link is external) opposing its acquisition of Time Warner, is “the country’s largest distributor of traditional subscription television; the second largest wireless telephone company, third largest home internet provider; one of the largest providers of landline telephone service; and also the country’s largest Multichannel Video Programming Distributor (MVPD), with more than 25 million subscribers.” Its control over broadband, satellite, and mobile telecommunications services is a key reason why AT&T tells marketers that it has “More Scale, More Targeted, More Screens…advanced TV and multi-screen solutions for your brand.” Last February, trade publication DigiDay leaked AT&T’s “pitch deck (link is external)—highlighting what it called its “digital video advantage.” That advantage includes “the ability to access the hottest content on TV and across platforms; the ability to reach the multi-platform viewing audience in a single buy; premium and non-skippable inventory” (ads a consumer can’t avoid). AT&T’s DirecTV is positioned by the pitch deck as an effective competitor to streaming video services offered by Amazon, Netflix and YouTube. Through several data advertising platform partners, AT&T offers real-time ad targeting of individuals who view streaming video and other online content. The pitch deck breaks down AT&T’s DirecTV audience, in order to help advertisers more effectively reach Hispanics, African Americans and households with children. Its 2017 “Media kit” explained how the company helps advertisers reach individuals on all their devices, giving marketers the ability to “serve ads to the same target audience on TV and digital devices across tens of billions of impressions.” AT&T especially highlights its deep relationship (link is external) with consumer data providers, including Equifax, Experian, Crossix, Neustar, and Nielsen Catalina. These allies help AT&T target its subscribers with ads promoting loans and other financial services. AT&T Adworks has recently opened (link is external) a “new state-of-the-art-media lab”—an “interactive space designed to inspire marketers…[that] shows the future of media consumption and how marketers can most efficiently reach their targets across any platform.” Designed to reflect how digital media reflects “the consumer’s life,” the lab enables advertisers to “interact” by using “data visualization tools” to see how individuals can be targeted through streaming video, Internet of Things devices, on mobile phones and even via data-enriched outdoor advertising. Comcast: The cable TV colossus, which also operates Universal Studios, NBC, and several digital advertising and technology firms, is committed to better leveraging “Big Data.” Comcast sees itself at the “center (link is external) of the household building connections between users, devices, products, and services.” Comcast is developing capabilities to take better advantage of the insights generated (link is external) by its “systems capable of processing billions of events per day.” This includes identifying actionable data, including in “real time,” generated from its video and Internet platforms. Through its “identity strategy,” (link is external) Comcast plans to deliver a “transformative customer experience” that will market to us online “throughout the customer lifecycle.” To help accomplish this, Comcast is building out its “Big Data” capabilities at the “enterprise level,” including for “event processing, analytics,” storing our information in the cloud, and various forms of digital “testing and optimization.” Comcast’s “Applied Artificial Intelligence (AI)” group (link is external) is working to create “intelligent applications that [can] impact millions of people on a daily basis.” Among its projects involving “machine learning” are ways to “build (link is external) virtual assistants that interact with millions of customers in natural language and automatically find solutions to their needs.” It’s part of a much larger “Technology and Product” research infrastructure at Comcast that has offices in Silicon Valley, Philadelphia, Denver, Chicago and Washington, DC. Comcast is also deploying “blockchain” insights platform technology, which it calls BlockGraph (link is external), to help develop more detailed digital dossiers on consumers so they can be targeted for advertising and other services. Comcast’s “FreeWheel” (link is external) subsidiary, with offices in Paris and other global locations, is an advertising, data management and digital rights management technology company. FreeWheel helps video and digital media companies deploy what it calls a “unified ad management platform.” That system allows clients to engage in “intelligent ad decisioning (link is external) across all devices, environments, and data sets….” FreeWheel’s customers, which for the U.S. market include AT&T’s DirectTV, Fox, Time Warner and Viacom, can use its technologies to “unify audiences across desktop, mobile, OTT (so-called Over-the-Top streaming video), and [cable TV] set-top boxes [to] profitably monetize their content.” Comcast’s growing expansion (link is external) in data-driven marketing—operated by both its Advanced Advertising Group and Spotlight service—involves FreeWheel and other acquisitions, including Visible World and Strata. Strata (link is external), for example, is now partnering with “Choozle,” a Big Data-oriented advertising system that helps marketers target a consumer on social, mobile, video and other platforms. The Comcast’s Strata and Choozle (link is external) alliance “will allow thousands of advertising agencies to access detailed consumer data to execute digital advertising campaigns as conveniently as they would buy local TV advertising.” Comcast’s NBCUniversal division has also deepened its use of data-driven techniques to target its viewers. NBCU has its own “advanced advertising” platform (link is external)—Audience Studio—and is promising marketers that its “Total Audience Delivery” will help target (link is external) a consumer on “digital, linear, mobile and out-of-home viewing.” Its “data-based” profiling of its viewers includes information provided by “set top data from Comcast” and other sources. NBCU’s “Audience Studio Targeted Digital,” for example, enables advertisers to reach “digital (link is external) audiences” who view its portfolio of “entertainment, lifestyle, news, sports and Hispanic” content. Comcast’s NBCU urges advertisers to provide them their own (first-party) information on consumers so it can be merged with the TV network’s data. The result, claims NBCU, is that marketers will reach their “objectives through precision targeting at unequaled scale.” What NBCU means is that the same kinds of sophisticated capabilities that Comcast relies on to reach its broadband consumers are also available through its TV subsidiary. Verizon: To further its plans to harvest consumer information to bolster its “differentiated data” ad-targeting capabilities, Verizon has created a new division called “Oath.” (link is external) Incorporating “50 media and technology brands that engage more than a billion people around the world, the Oath portfolio includes HuffPost, Yahoo Sports, AOL, Tumblr, Yahoo Finance, Yahoo Mail” and other properties. Oath operates a real-time data targeting apparatus called One (link is external). It also owns a leading digital video ad company called BrightRoll (link is external) that delivers targeted marketing in real time to streaming video. The result of Verizon’s investments, it explains, is the “most advanced and open advertising technology” system (link is external) that “spans across mobile, video, search, native and programmatic ads.” Verizon’s Oath promises its clients it delivers “people based marketing (link is external).” People-based marketing is a marketing industry euphemism for using our personal data to identify us online. In the case of Verizon’s Oath, that includes our “location, passions and interest from social (media), purchase intent from search and advertising engagement, cross device identity from users mapped across devices, favorite content from web, app and Smart TV data, on and offline purchases and recent store visits from mobile geolocation data.” Oath explains that its “suite (link is external) of advertising technology lets you activate this data to find and message consumers all along their journey.” Verizon acquired AOL after that company had made its own considerable acquisitions of data targeting companies, including those that access mobile (link is external) data from apps. Consequently, Verizon can claim that “Oath has the industry’s largest mobile demand portfolio to help you monetize across every device…,” including in real-time. This is just a brief snapshot of leading ISP data and digital marketing practices today. ISPs’ unfettered control over broadband communications enable them to eavesdrop on the communications and behaviors of millions of individuals and households. Without consumer safeguards, they will further mushroom into even more formidable—and unaccountable—gatekeepers over our information and privacy.
    Jeff Chester
  • Around the world citizens (link is external) and governments (link is external) are putting efforts toward limiting the marketing of unhealthy foods to children in order to address the growing obesity (link is external) epidemic worldwide. In the US, Congress and the Federal Trade Commission rely on weak self-regulatory industry standards, but under Canadian Prime Minister Justin Trudeau, the government of Canada wishes to see restrictions placed on the marketing of food and beverages to children. This was a goal written directly into the Health Minister's mandate letter (link is external) signed by Trudeau in October 2017. As a result, Health Canada, the department of the Canadian government with responsibility for national public health, is considering new regulations that would impose broader restrictions on food advertising that is targeted at those under 17. It could cover everything from TV, online and print advertising to product labelling, in-store displays and even end some sponsorships for sports teams. Health Canada's consultations (link is external) on how it should approach restricting advertising of "unhealthy food and beverages" to kids began in June of 2017 and concluded in early August last year. Although a few contributors opposed any attempt to restrict marketing to children, the summary report (link is external) states that "Overall, the proposed approach and supporting evidence for restricting marketing of unhealthy food and beverages to children were well received." The authors of the report point out that the "issue of age was not an area of inquiry," but most contributors supported the idea of including children between 13 and 17 years of age. Aiming to define "unhealthy foods," the consultation proposed to focus on restricting certain nutrients of concern (sodium, sugars, and saturated fats), and most commentators supported setting the stricter threshold option (of 5% ) for the proposed restrictions, which were based on a percentage of daily values (% DV). Commentators strongly preferred that option over the weaker proposal (15% DV). Using the percentage of daily values to define which foods are "healthy" or "unhealthy" relies on the already existing mandatory food labelling for most relevant foods. In addition to the proposal to restrict certain nutrients of concern, the proposed restrictions to the marketing of non-sugar sweeteners to children was also positively received. For the consultation, Health Canada looked at the Quebec ban (link is external) on advertising to children, which has been in place since 1980, and covers any advertising, not just food-related advertising. In that province, companies cannot market unhealthy food to children under 13 years old. Quebec has the lowest obesity rate (link is external) in Canada among children aged six to 11 and the highest rate of fruit and vegetable consumption. The Stop Marketing to Kids Coalition (link is external) (M2K Coalition), which includes the Heart and Stroke Foundation of Canada, the Childhood Obesity Foundation, the Canadian Cancer Society, Diabetes Canada, Dietitians of Canada, and the Quebec Coalition on Weight-Related Problems, supports the so-called Ottawa Principles (link is external). These evidence-based, expert-informed and collaboratively arrived principles call on governments to restrict the commercial marketing of all food and beverages to children and youth age 16 years and younger. Restrictions would include all forms of marketing with the exception of non-commercial marketing for public education. The M2K Coalition has taken this stance because of the complexities associated with defining healthy versus unhealthy food. The ad industry in Canada has some self-regulatory restrictions in place under the Canadian Children's Food and Beverage Advertising Initiative (link is external). That program, in which many major food companies are participants, sets out nutrition criteria for products that can be advertised in environments where kids under 12 make up 35 percent or more of the audience. The Association of Canadian Advertisers has criticized Health Canada's proposal as "significantly overbroad," calling it an "outright ban on most food and beverage marketing in Canada." The Canadian advertising initiative has tightened its criteria over time and is now monitoring online advertising more closely. 2016 was the first full year in which participating companies that advertise to kids had to ensure their products met new, tighter limits (link is external) on calories, sugar, sodium and saturated and trans fats. However, in 2017, a study (link is external) from the Heart and Stroke Foundation of Canada called into question how effective this effort has been. It looked at the most popular websites visited by children and teens, and found ads for products high in sugar, salt or fat. During the time that the Canadian government began to explore the right approach to restricting the marketing of unhealthy foods to children, Senator Nancy Greene-Raine introduced a private members bill in the Senate in the fall of 2016, seeking to amend the Food and Drugs Act to prohibit the marketing of unhealthy foods and beverages to children (Bill S-228). This would put the activities of Health Canada on a legal basis. The Senator amended the bill to reflect the federal government’s proposed approach on raising the age limit to age 16 and under and kept the focus on “unhealthy” food and beverages. Bill S-228, The Child Health Protection Act (link is external), unanimously passed the Senate in September 2017. Two amendments to the bill were introduced during the first hour of debate in the House of Commons in December 2017, which included a reduction in the age of protection to under 13 (from 17) years, and the introduction of a 5-year post-legislation review period. The rationale for the change in the age amendment was to make the bill more likely to withstand a court challenge, given that the Quebec legislation restricting marketing to children under 13 years withstood a legal challenge in the case of Irwin Toy v Quebec (1989). In this case, the Supreme Court of Canada allowed limits on commercial advertising to children under 13 as constitutionally valid. The Court confirmed that "...advertising directed at young children is per se manipulative." (link is external) And so, while the Court found that the restrictions violated the freedom of expression under the Charter of Rights and Freedoms, a majority of the Court considered this violation to be a justifiable limitation necessary to protect children. For now, the bill is working its way through Parliament. Hopefully, the food industry will not further water down the requirements of the bill. If all goes well, our neighbor to the north will have a law in place by September 2018 that will advance public health and put children's health above the profits of the food industry. --- See attached infographic.