Reject Digital Ad Lobby Delay Tactics on Kids Privacy (COPPA), Leading Groups Urge FTC

The leading U.S. consumer groups and many others filed this today at the Federal Trade Commission asking for the new children’s safeguards to go into effect as planned this July. It’s in response to requests made last week by the trade groups Interactive Advertising Bureau (see attached) and Application Developers Alliance (link is external). The filing well-documents why the new rules better protecting children online and empowering parents are needed now. It also serves as a counter-point to the Direct Marketing Association (link is external) and media business lobby FTC filing also seeking a delay of the rules.