Understanding Adobe's Audience Manager

What is Adobe Audience Manager?

It’s a data management platform that helps you build unique audience profiles so you can identify your most valuable segments and use them across any digital channel.
  • Understand your audiences: Get a complete view of your audience by combining all of your data sources in one place.
  • Create new segments: Continually discover and organize new, valuable segments for smarter targeting and personalization.
  • Advertise effectively: Make your ad campaigns more productive by targeting specific segments on any platform.

What can Audience Manager do?

  • 360-degree profiles: Combine information from online, offline and second- and third-party sources to create complete audience profiles.
  • Audience activation: Conveniently target specific profiles on any content delivery platform, like content management systems and ad servers.
  • Cross-device measurement: Identify, measure and target people as they move across screens and devices.
  • Look a-like modeling: Identify prospects who are similar in behavior to your most valuable customers, so you can extend your reach.

Read more about Adobe Audience Manager at (link is external)

adobe image