Without Broadband Privacy, Californians Losing Key Consumer Protection Rights—Example 1

Integrated into their end-to-end platform (link is external), Smartplay provides a real-time, one-to-one connection (link is external) to viewer’s device, enabling them to optimize monetization opportunities. Smartplay’s server-side ad insertion technology (link is external) and industry-standard ad-decisioning system are used to deliver personalized ad experiences across live, linear and on-demand programming. By enforcing advertising business rules according to their monetization strategy, Smartplay enables smarter advertising to help customers get the most value out of their online content.

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