Publishings

Today, most customers move between devices and channels with great fluidity. Customers may research a product on their mobile device, but go and complete a purchase on their desktop computer. According to research from CMO Club, 85% of marketers say their biggest challenge to providing seamless cross-channel marketing is customer data that is unavailable or spread across multiple sources. The Oracle ID Graph helps marketers connect identities across disparate marketing channels and devices to one customer. Powered by the Oracle Marketing Cloud (link is external) and Oracle Data Cloud (link is external), the Oracle ID Graph seamlessly pulls together the many IDs across marketing channels and devices that comprise a given person, enabling marketers to tie their interactions to an actionable customer profile. This ID enables the marketer to orchestrate a relevant, personalized experience for each individual across marketing channels. Get better Cross-Channel orchestration. Marketers have valuable data inside of their CRM, email marketing and marketing automation tools from Oracle’s Cross-Channel Marketing solutions. Through the Oracle ID Graph, customer data residing inside CRM, marketing automation or email systems can be onboarded securely and anonymously into the Oracle Data Management Platform. There, through integrations with media providers, marketers can deliver paid media, search, social and display advertising to those customers that’s more aligned with the emails sent to those customers. Improve Cross-Channel targeting. Many customers today prefer to research a potential purchase on one device, but purchase on another. With the Oracle ID Graph, customers are more likely to receive a relevant experiences as they move between these devices and connect with the right product or service. For example, if a customer uses a desktop browser to search for flights to New York, an airline marketer can ensure a relevant ad appears for a flight promotion when that same customer switches to their mobile device. This results in a higher conversion rate and more optimized budgets. --- For more information visit http://bit.ly/1HtID0o (link is external)

AOL is assimilating Verizon’s and Microsoft’s most valuable consumer data by the end of the year to give marketers more advanced targeting potential to up to 500 million users, according to AOL Platform’s CTO Seth Demsey. The newly formed advertising triumvirate of Verizon, AOL and Microsoft will be built on a foundation of data that many think could be a viable third option behind Facebook and Google in terms of reach and targeting potential. By the end of the year, AOL will have its data platform running, and it will access key user information — first-party data on Verizon customers and Microsoft users — for brands to use for highly targeted ad campaigns, Demsey said. “It’s a different ballgame because of the level of depth of the relationship Verizon has with customers,” Demsey said. “We know things like addresses, credit cards, phone numbers.” These are “real, authenticated people,” which has a big impact on being able to measure the effectiveness of ads, he said. Verizon bought AOL earlier this year for $4.4 billion, and one of the most important steps of the merger is to combine the ad technology of both platforms. Verizon is integrating a program called Precision Market Insights into AOL’s recently transformed ad platform, called AOL One. “That is huge,” said Sean Black, SapientNitro’s North America media services lead. “You can’t even begin to assume the amount of data Verizon has between its wireless network and broadcast TV with FIOS.” AOL also said that Microsoft’s proprietary data would be entered into its domain as well. Verizon has been making changes to its precision marketing program (link is external) since it bought AOL, and sources have said it will operate more like a “walled garden,” which means it would tightly control how brands and advertisers can leverage its valuable data, especially through third parties. Verizon Wireless has more than 100 million subscribers, and its FIOS Internet and TV service runs to about 7 million households. Those Verizon customers are just the start of the reach of the new advertising ecosystem that is taking shape. Verizon also bought Millennial Media, a mobile ad network with hooks in 65,000 apps. In all, AOL is now claiming that it can reach 500 million users, which is up from before the deal when the company touted 100 million users. AOL is giving advertisers the lay of the land like this: “We’re not just looking at digital display advertising,” Demsey said. “We’re looking at video, looking at mobile, looking at social, search, linear TV, over-the-top [digital TV].” --- For more information visit http://bit.ly/1LxXwDD (link is external)

New York – May 16, 2016 – SintecMedia today announced that OnBoard, the industry leading programmatic platform, will be fully integrated with HighYield, a programmatic tech ad platform from Visible World, a Comcast Platform Services company. This deal will allow SintecMedia‘s network customers utilizing OnBoard to expand ad sales offerings from traditional, unit-based products into innovative, audience-based products that span TV & digital platforms and enable High Yield customers to benefit from a valuable inventory to be offered via networks using OnBoard. The combination of SintecMedia‘s OnBoard with Visible World‘s HighYield will easily enable OnBoard clients to selectively provide their TV ad inventory to Programmatic TV selling via users of the HighYield platform, including Programmatic TV leader AudienceXpress, as well as established agency media buying systems such as Strata. OnBoard’s efficient, end-to-end trading process integrates internal sales and fulfillment systems with intelligent work-flow automation for coordinating teams, departments and buyers. Together, these platforms will unleash undervalued inventory making them more broadly available for Programmatic TV selling using advanced audience data and allowing buyers and sellers to realize additional incremental value. “For the first time, our clients have the tools to maximize the promise of Programmatic Ad Sales. With OnBoard, the entire ad sales ecosystem is connected and communicating to bring new revenue opportunities in an efficient, real-time application, “ said Amotz Yarden, CEO, SintecMedia. ”Bringing together OnBoard with HighYield and Strata is another step in providing our clients with the most complete, robust platform for maximizing their ad sales business.” The CEO of Visible Word, Seth Haberman, added “By integrating HighYield platform with SintecMedia, we are making it possible for broadcasters to make it easy to benefit from the growth in demand for Programmatic TV advertising .” --- For more information visit http://bit.ly/1rlGNu3 (link is external)

Addressable TV was launched in 2012 by DIRECTV. Multi Video Program Distributors (MVPDs), such as DIRECTV, are currently the only entities offering true Addressable TV due to required access of both the video distribution system and data center. MVPDs offer Addressable TV in the ad breaks they receive from program networks, such as ESPN and CNN, as part of their carriage agreements. Currently, four MVPDs (DIRECTV, DISH, Comcast, and Cablevision) offer Addressable TV and that footprint is set to grow to 40 million households by end of year1. With AT&T’s acquisition of DIRECTV in 2015, AT&T AdWorks now has the largest national addressable platform, offering Addressable TV advertising across nearly 13 million DIRECTV households out of the 26 million combined DIRECTV and U-verse TV households. In a recent study conducted by Adweek and AT&T AdWorks, a survey of leading marketers indicated that current TV buying (without addressability) isn’t meeting marketing needs and there is both frustration and a desire to reach relevant audiences more effectively. Nearly all respondents agree that there is too much waste associated with TV and that traditional methods of measurement are outdated. As a result, over 80% are shifting TV dollars into digital for greater accountability and effectiveness. However, nearly all agree that TV would be more attractive if they “could target more finely.” As the leader in Addressable TV, AT&T AdWorks has run hundreds of campaigns across a wide array of advertisers and verticals. The purpose of this white paper is to share the learnings from those experiences to inform future campaigns and advertisers – and to demonstrate that TV still remains the most impactful advertising medium made even more effective by addressability. --- For more information, see the AT&T White Paper PDF.

AT&T AdWorks provides an intelligent feedback loop helping you quickly recognize, measure, and evaluate a customer’s needs as they journey from prospect to buyer down the sales funnel. From top-level activities such as driving brand awareness and measuring brand health, to mid-funnel activities like reaching viewers on multiple forms of media, AT&T AdWorks can help you engage and interact with your customers at each stage – transitioning them closer to purchase. Addressable Case Studies Whether you are looking to drive sales lift or ROI, grow brand awareness or measure effectiveness of a campaign we can provide that accountability with proven results across all categories. Healthy-living CPG company (link is external) Leading Luxury Automaker (link is external) Travel and Hospitality (link is external) Finance and Banking (link is external) Insurance Carrier (link is external) Popular TV Show (link is external) --- For the full article, visit http://soc.att.com/1UwSkhE (link is external)

The results are in. AT&T1 AdWorks, the nationwide leader in addressable TV advertising, conducted a series of cross-screen addressable2 TV and mobile advertising trials with multiple Fortune 100 companies including Walmart and AT&T. We conducted the trials in collaboration with Opera Mediaworks, one of the world's largest mobile advertising and marketing platforms, so advertisers could reach their target audiences across TV and mobile devices. Advertisers were able to measure results on a variety of key performance indicators from brand/message favorability to sales. "These results show the immense value of cross-screen addressable advertising. They also display our innovative audience targeting and measurement capabilities across screens," said Rick Welday, president, AT&T AdWorks. "We can deliver ads to a brand's target audience. And we can measure how addressable advertising performs across platforms. This is a huge opportunity for brands." AT&T Mobility We tested the impact of cross-screen addressable advertising on our own products and services. We served addressable ads for AT&T's mobility service and measured the effect addressable advertising had on bringing in new customers. We delivered these ads to a subset of DIRECTVcustomers who did not have an AT&T mobility service registered at the same address. Our addressable TV advertising results showed a 19% lift in sales. There was an additional lift in sales to nearly 27% when a consumer received the same addressable ad on both their TV and mobile devices.3 Walmart The cross-screen addressable advertising trial for Walmart targeted a custom audience, and held out a control group. When comparing treatment and control groups, the cross-screen addressable campaign showed a statistically significant lift in both brand and message favorability. Luxury Automotive Manufacturer The luxury auto campaign focused on driving sales for a specific high-end model. We targeted households anonymously identified as in the market for a luxury car. Through the trial we saw an 87% lift in sales for the luxury model among households that saw the addressable ad on both TV and mobile.4 Cross-screen addressable advertising is changing the way advertisers connect with audiences. AT&T AdWorks can help advertisers reach the right consumer with the right message. And advertisers can reach consumers on the right device when they are most interested in engaging with the brand. --- For the full article, visit http://prn.to/1UB9ldh (link is external)

Our industry-leading tech & data platforms empower publishers & marketers to transact transparently at scale, reaching audiences across the entire mobile ecosystem. We offer a full range of managed services & programmatic solutions, including an open exchange, private marketplaces & direct buys. 9b+ Ad Requests Per Day 20+ 3rd Party Data Partner Integrations 65k+ Apps & Sites on Our Platform ONE by AOL: Mobile We simplify a complex mobile advertising ecosystem by seamlessly connecting marketers, publishers & developers Mobile Ad Exchange Exchange Millions of impressions are bought & sold each day on our exchange; that's programmatic at scale --- For more information, visit http://bit.ly/1r2LNDz (link is external)

Verizon uses Oracle Marketing Cloud to achieve massive scale through automated communications triggered by customer behaviors when interacting with this broadband and communications company. --- Create Cross-Channel Customer Experiences with Oracle Responsys It’s easy to make data from disparate sources useful, create precisely targeted audiences, and then empower customers to determine their own next experience by interacting with them in near real-time. Oracle Responsys empowers marketing teams with the tools to deliver the relevant, engaging experiences their customers demand across devices, channels, and lifecycles. How does Oracle Cross-Channel Orchestration help digital marketers manage cross-channel experiences? Oracle helps marketers design cross-channel customer experiences that are personalized and sophisticated. With one powerful yet easy to use platform, Oracle brings deeply integrated, best-in-class technologies and industry-leading insights together to help marketers realize their goals. What makes Cross-Channel Orchestration different than the other platforms? Oracle delivers innovative features that matter to marketers, is supported by unparalleled infrastructure, and provides unique solutions that yield incredible—and incredibly achievable—results. --- For more information, visit http://bit.ly/1UifJGh (link is external)

AT&T plans to acquire Quickplay Media, Inc., a leader in powering over-the-top (OTT) video and TV Everywhere services, from Madison Dearborn Partners. The acquisition builds on the companies’ existing relationship. Quickplay’s platform currently supports AT&T’s U-verse TV Everywhere offering and will support the streaming offers (link is external) — DIRECTV Now, DIRECTV Mobile and DIRECTV Preview (link is external) — that AT&T plans to introduce later this year. These new plans will let viewers stream DIRECTV (link is external) content over the Internet to virtually any device. “Our strategy is to deliver video content however, whenever and wherever,” said John Stankey (link is external), CEO, AT&T Entertainment Group. “Quickplay's multitenant IP distribution infrastructure, combined with AT&T's leading scale in IP connected end points, will allow us to host and distribute all forms of video traffic. We intend to scale and operate an industry-leading video distribution platform, and viewers will get the high-quality online video viewing experience they desire. “We’ve spent more than a decade developing an advanced technology and service platform that can deliver premium video content to any device and over any network. Our solution is highly automated and scalable. With AT&T, we’ll have the resources we need to further scale, grow the business, and continuously enhance that platform,” said Wayne Purboo, founder and CEO, Quickplay. “Our team is proud of what we’ve built so far and excited to join the AT&T family. This combination will help us power the next generation of video services.” AT&T plans to retain Quickplay’s more than 350 employees and contractors. “Quickplay’s talented team of people is critical to our success,” Stankey said. “Their knowledge and skills are a key part of executing our video strategy.” --- See more at: http://about.att.com/story/att_to_enhance_next_generation_video_delivery... (link is external)

Powering real-time auctions, private marketplaces & programmatic direct deals, ONE by AOL: Mobile connects leading brands to premium mobile app & web publishers at scale on a global basis. Features Premium Liquidity High-quality inventory & premium demand to drive a highly liquid exchange Control Buy & sell impressions how you want to ensure ultimate control over your mobile business Transparency Access to transparent, targetable dimensions on billions of impressions Private Marketplaces Data-rich impressions. Exclusive brands & publishers. High-quality, brand-safe content. Just a few of the reasons to consider buying or selling inventory in a private marketplace. Open Packages Align your brand with high-quality content & premium publishers. Easily find and target premium and hard-to-find supply by taking advantage of one of our open inventory packages or let us custom curate one based on your unique requirements. Brand Safety From brand-safe inventory to ad verification & powerful configuration tools, we are laser-focused on protecting your brand (link is external). Contextual & privacy data lets buyers make smart purchase decisions while rigorous ad quality & fraud detection tools provide publishers full control. Data-Rich Targeting Reach the users you want with impression-level decisioning & data-rich targeting. Impressions are more valuable to buyers & sellers when enriched with data—your data, our data or data from one of our many partners. Real-time Reporting & Tools Plan, monitor & manage your mobile advertising with our in-depth, visually rich reporting suite. With our robust set of reporting & configuration tools, buyers & sellers can manage performance across a variety of KPIs & set preferences related to white/blocklists, privacy controls & more. ----- Learn more at http://bit.ly/244AXKp (link is external)

We often get asked a lot of questions about data. It’s a confusing space, especially for newcomers, so we created a quick guide to help you get acquainted. What is data and why it matters In the digital advertising space, when we say “data,” we are referring to segmented audience pools used for ad campaign (link is external) targeting purposes. Data acts as filters that screen the type of people that might be exposed to an ad. Put in another way, this helps refine how wide of a net an advertiser might throw out to reach their desired audience. For example, an audience profile such as males, college recent grads, who earn a certain level of income, who are also in-market to purchase a new vehicle, is a pretty niche group. In order to efficiently reach these audiences and prevent ad dollars from being wasted, audience data segments are typically applied to advertising buys. Where it comes from In general, data is stored in what is known as a data management platform (DMP) (link is external). DMPs are essentially data warehouses that not only store tons of information, but analyze and restructure that information to make it actionable for advertisers. In most cases, DMPs and DSPs like TubeMogul work hand-in-hand through integrations so advertisers can easily leverage the available data (link is external) and optimize how audiences are being targeted for their advertising. Data can generally be broken down into three groups: 1st Party Data This is the advertiser’s data. In other words, you own it. It could be names, emails, CRM (link is external) data, subscription data or cookie data from your own website visitors. Every single company is collecting data in one way or another about their own customers, or at least they should be. It’s a company’s secret sauce, their bread and butter, and the most valuable type of data that is available. Why? First of all, it’s high-quality data because you know exactly where it came from and who you’re targeting. Secondly, it’s free! It’s the one type of data that won’t cost you a dime, because you already own it. 2nd Party Data Unlike 1st party data (link is external), you don’t own 2nd party data (link is external). However, it’s just as good at giving you an edge over the competition because it’s unique data. 2nd party data comes directly to you from a source, such as a publisher or a company with whom you’ve established a partnership. This is data proprietary to your partner and will most likely cost you some money to acquire. However, there are many benefits as it gives you another set of high-quality data to target audience groups whom you would otherwise not be able to target. 3rd Party Data The most common type of data is 3rd party data (link is external). This data is aggregated website and offline information that DMP (link is external)s and data providers build into customized targeting segments and make available through syndication. What’s important is to understand the accuracy, how the data is derived, whether deterministic or probabilistic, inferred or people-based, modeled or more. Data is only useful data if you understand what you’re using and how to use it. --- More information available at http://bit.ly/1Ve8ykG (link is external)

(NEW YORK, NY– May 9, 2016) - FreeWheel, a Comcast Platform Services company and leading provider of premium video ad management solutions for the world’s largest media and entertainment companies, today announced the acquisition of StickyADS.tv, a leading video supply-side platform (SSP), that offers premium publishers software to build, run and operate their own private exchange. The acquisition will create an end-to- end solution enabling clients to manage video inventory across all screens and access demand from any demand channel, while ensuring a brand-safe, TV compliant experience. “We are very excited to make this announcement. We are bringing together two companies who deeply understand the opportunities for the ‘New TV’ ecosystem on both sides of the Atlantic,” said Doug Knopper, co- Founder and co-CEO, FreeWheel. “StickyADS.tv has been a preferred SSP partner since September 2015 and in that short time we have been thoroughly impressed by both the quality of their platform and the knowledge of their team.” Since its inception, FreeWheel has remained steadfast in its responsibility to provide industry leading technology solutions for TV Programmers/Networks, MVPDs and select Digital PurePlays to unify their advertising businesses across screens and currencies and make automation work safely for premium video across all environments. The addition of StickyADS.tv strengthens FreeWheel’s capabilities to deliver an end-to-end automated ad technology platform that enables publishers to maximize monetization of their own video inventory across traditional direct sold and market demand sources while ensuring full control, compliance and creative safety. --- Full press release attached below.

NEW YORK – Feb. 24, 2016 – In another industry first, NBCUniversal announced today that it is expanding its programmatic media product by launching NBCUx for linear TV. Beginning this fall, advertisers can use data and automation to build media plans that include premium linear TV inventory across NBCUniversal’s entire portfolio of cable and broadcast entertainment networks. This unprecedented move is another step in NBCUniversal’s industry-leading history of developing new advertising products and opportunities to help its partners achieve their marketing objectives. “Our goal is to give our advertisers as many ways to access the high-value, target audiences they want to reach within our premium content,” said Dan Lovinger, Executive Vice President Entertainment Advertising Sales Group, NBCUniversal. “Our NBCUx digital programmatic offering was a key component to our clients’ success last year and we expect that by adding premium TV inventory to the mix, it will greatly enhance their efforts. The launch of NBCUx for linear TV is another example of our commitment to innovation on behalf of our clients.” Over the past two years, NBCUniversal has made programmatic buying available to advertising clients for its digital video and display inventory. With this expansion, select advertisers, and their agency partners, will be able to reach their target consumers by developing media plans via a private exchange by using a combination of their own data, third party data sources and NBCUniversal’s television inventory. NBCUniversal will make its premium TV inventory available to a select set of demand side platforms (DSP) which meet the company’s requirements. Clients can choose which of those DSP partners they want to use to generate an audience-based media plan. --- See more at: http://bit.ly/1WBzZ93 (link is external)

MIAMI, FL: Brands could benefit from including factors like customer lifetime value in their marketing-mix models, rather than focusing "maniacally" on sales, according to a leading executive from AT&T. Greg Pharo, the company's Director/Market Research & Analysis, discussed this topic at the Association of National Advertisers' (ANA) 2015 Masters of Measurement Conference. Most marketing-mix models, he reported, have a "maniacal" focus on transactions – an area that is clearly vital to consider, but not to the extent that other factors are then neglected. "While transactions are important," said Pharo, "there's also a lot of value you can unlock by optimising on relationships, rather than just isolated transactions." (For more, including further tips for improving marketing-mix models, read Warc's exclusive report: How AT&T enhances marketing-mix modelling (link is external) In better understanding the "why" alongside the "what" of each purchase, Pharo proposed that researchers double down on customer lifetime value. The important matters to address here, he suggested, are "customer relationships, profitability over time, [insights] into the future and, very importantly, the impact on – or the profitability for – various segments of your customer base and potential customer base." Successfully analysing and incorporating such issues into marketing-mix models is complex, as they cover a wide range of revenue and cost drivers. "That's a lot of work," he said, "but it pays benefits, because you will get more accurate optimisation – [and] better, more insightful results – if you're able to optimise based on these customer relationships, rather than just on transactions." --- Full article available at http://bit.ly/1ZNEeMO (link is external)

(NEW YORK, NY– May 9, 2016) - FreeWheel, a Comcast Platform Services company and leading provider of premium video ad management solutions for the world’s largest media and entertainment companies, today announced the acquisition of StickyADS.tv, a leading video supply-side platform (SSP), that offers premium publishers software to build, run and operate their own private exchange. The acquisition will create an end-to- end solution enabling clients to manage video inventory across all screens and access demand from any demand channel, while ensuring a brand-safe, TV compliant experience. “We are very excited to make this announcement. We are bringing together two companies who deeply understand the opportunities for the ‘New TV’ ecosystem on both sides of the Atlantic,” said Doug Knopper, co- Founder and co-CEO, FreeWheel. “StickyADS.tv has been a preferred SSP partner since September 2015 and in that short time we have been thoroughly impressed by both the quality of their platform and the knowledge of their team.” Since its inception, FreeWheel has remained steadfast in its responsibility to provide industry leading technology solutions for TV Programmers/Networks, MVPDs and select Digital PurePlays to unify their advertising businesses across screens and currencies and make automation work safely for premium video across all environments. The addition of StickyADS.tv strengthens FreeWheel’s capabilities to deliver an end-to-end automated ad technology platform that enables publishers to maximize monetization of their own video inventory across traditional direct sold and market demand sources while ensuring full control, compliance and creative safety. “Our clients’ need to support automated sales has drastically accelerated over the last 18 months. We believe StickyADS.tv brings best-in-class SSP technology, specifically their focus on private exchange capabilities that put the publisher in control. We believe the combination of our platforms will deliver the solutions our clients need to thrive,” said James Rooke, Chief Revenue Officer, FreeWheel. StickyADS.tv, headquartered in Paris, supports the advertising businesses of some of the biggest broadcasters in Europe, including TF1, France Télévisions, and M6. In addition, StickyADS.tv powers the advertising business of other premium publishers like Spiegel, Corriere della Sera, The Economist, and La Place Media, and manages over 90+ server-to-server buy side connections including all the market-leading Demand Side Platforms (DSPs). --- Full article attached below.

Real-time Bidding (RTB) is a way of transacting media that allows an individual ad impression to be put up for bid in real-time. This is done through a programmatic on-the-spot auction, which is similar to how financial markets operate. RTB allows for Addressable Advertising; the ability to serve ads to consumers directly based on their demographic, psychographic, or behavioral attributes. The Real-Time Bidding (RTB) Project, formerly known as the OpenRTB Consortium, assembled technology leaders from both the Supply and Demand sides in November 2010 to develop a new API specification for companies interested in an open protocol for the automated trading of digital media across a broader range of platforms, devices, and advertising solutions. At the time Programmatic had only accounted for 4% of the display advertising market. By 2017, RTB is expected to account for 29% of the digital mix (source: eMarketer March 2013). This group continues to create open industry standards that ensure all parties, buy and sell side alike, can transact RTB at scale and build future industry innovation. The mission of the OpenRTB project is to spur growth in Real-Time Bidding (RTB) marketplaces by providing open industry standards for communication between buyers of advertising and sellers of publisher inventory. There are several aspects to these standards including but not limited to the actual real-time bidding protocol, information taxonomies, offline configuration synchronization, and many more. This document specifies a standard for the Real-Time Bidding Interface that has grown out of previous OpenRTB collaboration on the “block list project” and the “OpenRTB Mobile” project. These protocol standards aim to simplify the connection between suppliers of publisher inventory (i.e., exchanges, networks working with publishers, and sell-side platforms) and competitive buyers of that inventory (i.e., bidders, demand side platforms, or networks working with advertisers). The overall goal of OpenRTB is and has been to create a lingua franca for communicating between buyers and sellers. The intent is not to regulate exactly how each business operates. As a project, we aim to make integration between parties easier, so that innovation can happen at a deeper-level at each of the businesses in the ecosystem. --- For more information, visit http://bit.ly/1s7XdHL (link is external)

A new service from AT&T (link is external) will allow outdoor advertisers to better understand audience demographics passing nearby. The anonymous and aggregated group insights will help advertisers to better plan their campaigns and place ads that are more relevant to the audiences that see them. Clear Channel Outdoor Americas (link is external), one of the world’s largest outdoor advertising companies, will be the first to offer the benefit of AT&T Data Patterns – Out of Home Media to its clients. Advertisers can learn the number of people who pass by an advertisement location and also learn statistics about the anonymous group, such as age and income ranges, genders, ethnicity and household size. Currently, outdoor ad impressions are most often measured through traffic and pedestrian counts and U.S. Census data. This method is proven, but time-consuming. “Advertisers have long wanted up-to-date, dynamic data for outdoor media, so they can plan and measure outdoor campaigns like they do with other types of advertising,” said Sarita Rao, vice president of AT&T Data Patterns. Clear Channel Outdoor Americas also announced its intent to use AT&T Data Patterns in its public service advertising programs for non-profit and government organizations. Reaching the right audiences at the right time can be critical to improving public health and safety. “This technology brings digital-quality metrics to our physical inventory,” said Scott Wells, CEO of Clear Channel Outdoor Americas. “With this sophisticated analysis, it is now possible for advertisers to plan OOH campaigns with the same kind of precision they’re used to in digital and TV campaigns.” --- See more at http://soc.att.com/24BWcWa (link is external)

TV Advertising Your Commercial on the Biggest Networks Television advertising solutions marry the unique power of TV as a branding platform with the technology to efficiently target a message to the correct consumer, which enables advertisers to focus in markets that matter most. Digital Advertising Bring Your Message Online Now advertisers can utilize cutting-edge technologies to connect online with millions of potential customers more efficiently and with pinpoint accuracy by delivering contextually and geographically targeted messages. Multi-screen Advertising Mix and Match for Maximum Impact Comcast Spotlight’s multi-screen solutions include television and online advertising to integrate an advertiser’s message to potential customers in a more engaging and impactful way. --- Geographic Targeting: You can target the right message to the right customers in just the neighborhoods that matter most to your business. Demographic Targeting: Reaching audiences on top TV networks and leading digital destinations ensures your business engages with customers interested in your product or service. Reaching More of the Right Viewers: Now your business can reach more customers than ever, whether they get their TV or internet service from cable, satellite or telephone companies. Interactive Television (iTV): Your business can combine the reach of TV with the interactivity of the Web and invite customers to engage directly with your advertising. --- For more information, see the attached PDF.