Activating Consumers on the Path‐to‐Purchase: Decoding the Role of Big Data & Digital Marketing

MMA Global Smarties Awards Shortlist Celebrates Innovation and Effectiveness in Mobile Marketing

Campaigns from leading brand marketers and agencies compete from around the world to win the coveted Smarties

Opera Mediaworks and comScore release new native video ad effectiveness study for auto-playing

in-feed environments from brands like adidas, Carl’s Jr., Disney, HISTORY, GM and more.

Publicis Groupe Acquires Programmatic Platform RUN