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Find Influencers With Your Content. Upload or Link to any piece of content. Your latest blog or that killer white paper you just wrote. Sit back, our algorithm is doing the work here, sit back and enjoy that cup of tea. INFLUENCE Here are 25 influencers that match to your content. Start influencing! About Influencer Marketing We focus on helping brands and agencies engage with the inner circle of influencers so that through their networks they can help you more effectively influence your end target audience. “Engage with the right influencers at the right time with the right content” IDENTIFY your company’s key influencers. ENGAGE effectively through content seeding and social outreach. MEASURE the ROI and performance of your influencing activities. SCALE your program to influence more. Software INFLUENCER FEED: Keep an eye on everything that is said by your key market influencers in this comprehensive and detailed timeline. INFLUENCER PROFILES: Full profiles of your influencers are essential to better understand them in order to tailor your engagement. CONTENT SEEDING: Want to seed excellent quality content with your influencers? Easily surface content opportunities with this feature. NETWORK MAPS: These maps help you understand key relationships between your influencers and lets you see who talks to whom. REAL TIME ALERTS: Stay up to date on everything that’s happening; topic notifications, content opps and much more. MEASUREMENT REPORTING: This functionality provides you with the data and insights you need to understand key online discussions. --- Full article available at http://bit.ly/1OwFGPA (link is external)
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News
Privacy, Network Neutrality, Civil Rights and Consumer Groups call on FCC to Ensure Broadband Data Safeguards via Rule-making: Consumers need protections addressing Phone and Cable company monitoring of their data
Broadband Privacy Letter to FCC: January 20, 2016 Tom Wheeler Chairman Federal Communications Commission 445 12th St., SW Washington, D.C. 20554 Re: Broadband Privacy Rulemaking Dear Chairman Wheeler: The undersigned organizations urge you to commence a rulemaking as soon as possible to protect the privacy of broadband consumers. As Commissioner Julie Brill of the Federal Trade Commission (FTC) stated in a recent speech on broadband and privacy, the Federal Communications Commission’s (FCC) reclassification of broadband as a Title II common carrier service adds it as “a brawnier cop on the beat” on privacy issues. She welcomed the opportunity for the two agencies to work in cooperation to create “strong consumer privacy and data security [that] are key ingredients of our data-intensive economy, including the practices of broadband providers.” Providers of broadband Internet access service, including fixed and mobile telephone, cable, and satellite television providers, have a unique role in the online ecosystem. Their position as Internet gatekeepers gives them a comprehensive view of consumer behavior and until now privacy protections for consumers using those services have been unclear. Nor is there any way for consumers to avoid data collection by the entities that provide Internet access service. As the role of the Internet in the daily lives of consumers increases, this means an increased potential for surveillance. This can create a chilling effect on speech and increase the potential for discriminatory practices derived from data use. By contrast, commonsense protections may lead to a broader adoption and use of the Internet, as individuals gain confidence in conducting everyday business and exploring new services online. With the recently signed Memorandum of Understanding on Consumer Protection between the FCC and FTC outlining continuing interagency cooperation on privacy, the FCC is now well positioned to take its place as that “brawnier cop on the beat” focusing on broadband providers. We therefore strongly urge that the FCC move forward as quickly as possible on a Notice of Proposed Rulemaking proposing strong rules to protect consumers from having their personal data collected and shared by their broadband provider without affirmative consent, or for purposes other than providing broadband Internet access service. The proposed rules should also provide for notice of data breaches, and hold broadband providers accountable for any failure to take suitable precautions to protect personal data collected from users. In addition, the rules should require broadband providers to clearly disclose their data collection practices to subscribers, and allow subscribers to ascertain to whom their data is disclosed. We thank you for your continuing commitment to consumer privacy protection. In addition to the Commission’s important decision last year to retain authority to protect consumer privacy on broadband telecommunications services, the FCC has worked diligently under your administration to enforce existing privacy protections for voice communication, and to require greater transparency for broadband provider service practices. We look forward to working with you to modernize these existing rules to clarify crucially important protections for consumers online. Sincerely, Access Access Humboldt Access Sonoma Broadband American Association of Law Libraries American Civil Liberties Union Appalshop, Inc. Ashbury Senior Computer Community Center Benton Foundation Broadband Alliance of Mendocino County California Center for Rural Policy CALPIRG Campaign for Commercial-Free Childhood Caney Fork Headwaters Association Center for Democracy & Technology Center for Digital Democracy Center for Rural Strategies Center for Science in the Public Interest Chicago Consumer Coalition Children Now Common Sense Kids Action Consumer Action Consumer Assistance Council of Cape Cod and the Islands of Massachusetts Consumer Federation of America Consumer Federation of California Consumer Watchdog Cornucopia Network NJ/TN Chapter Cumberland Countians for Ecojustice Electronic Frontier Foundation Free Press Institute for Local Self-Reliance Kentucky Equal Justice Center Maryland Consumer Rights Coalition Massachusetts Consumer Council Maui County Community Television Mountain Area Information Network National Association of Consumer Advocates National Consumer Law Center (on behalf of its low income clients) National Consumers League National Digital Inclusion Alliance National Hispanic Media Coalition Network for Environmental & Economic Responsibility of United Church of Christ North Carolina Consumers Council Oklahoma Policy Institute Open Library Open Technology Institute at New America Oregon Consumer League Privacy Rights Clearinghouse Privacy Times Public Citizen Public Health Advocacy Institute at Northeastern University School of Law Public Knowledge Rudd Center for Food Policy & Obesity, University of Connecticut Schools, Health & Libraries Broadband Coalition (SHLB Coalition) Southern California Tribal Digital Village Texas Legal Services Center U.S. PIRG United Church of Christ, OC Inc. World Privacy Forum X-Lab --- Full letter attached. -
Every day, consumer audiences engage a vast array of digital media as they spend an increasing amount of time online, particularly on mobile devices. To reach them with targeted messages and compelling offers requires the perfect fusion of proven direct marketing principles with best-of-breed ad technology. It requires Wiland Digital Solutions™. Leveraging our massive consumer transactional data, sophisticated analytics and predictive modeling, we help marketers focus their digital advertising efforts with remarkable precision. Our unique ability to identify and reach the best prospects and customers delivers maximum ROI, both online and off for clients in a broad range of consumer, nonprofit and publishing sectors. The Wiland Advantage: The Nation's Most Comprehensive Consumer Database It all begins with the Wiland database—the largest, most diverse consumer transaction database in the U.S. Continuously updated by the transactional data of thousands of companies and organizations from multiple industries, our database includes myriad data points on more than 235 million U.S. consumers. Using this vast data, Wiland builds precise models capable of pinpointing the online audiences most likely to respond, convert and become long-term value customers, donors and subscribers. Our methodology is based on one simple but powerful truth: The best predictor of future transactional behavior is past transactional behavior. And we have more of this in-depth data than any other marketing intelligence company. When digital advertising is based on data of this depth and quality, marketers can be confident that they are investing their online advertising budgets wisely and will see outstanding results. Beyond Response: Finding High-Value Customers or Donors While it is easy to measure digital advertising simply in terms of clicks and conversions, we help our clients take a more strategic view of their online marketing opportunities. We enable them to reach not only more customers but better customers—those most likely to become loyal, repeat buyers, donors and subscribers. In today's loyalty-strained consumer economy, our ability to help marketers identify, reach and cultivate long-term value customers can make the difference between profitability and struggling to combat costly low-value customer churn. Our Solutions Our highly targeted, data-driven display advertising capabilities are delviered through four solutions: Acquisition Marketing (link is external) Affordably acquiring new, high-quality customers, donors and subscribers Customer/Donor Marketing (link is external) Increasing revenue and profit from active and lapsed customers, donors and subscribers Retargeting (link is external) Boosting typical retargeting response rates by segmenting recent site visitors and optimizing creative and bidding accordingly Co-Targeting (link is external)Enhancing response in multichannel campaigns with closed loop measurement of results --- For the full article, visit http://bit.ly/209EKG8 (link is external)
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Robert Kyncl, the Chief Business Officer at YouTube, gave a keynote speech at CES 2016 (link is external) yesterday. Video marketers will want to make the time to watch all 57 minutes and 36 seconds of “Robert Kyncl, YouTube - Keynote 2016,” which was uploaded to the CES channel (link is external) today. Now, I realize that urging you to carve almost an hour out of your busy schedule seems like I’m asking you to make an enormous investment of time. But, trust me, Kyncl delivers the kind of strategic insights, critical data, tactical advice, and latest trends in the digital video marketing business that will give you a colossal return on that investment. After watching the video above, I asked Michelle Slavich, the head of Entertainment Communications at YouTube, for a transcript of Kyncl’s keynote. You will find it below. Now, I haven’t made that kind of request since I managed to get a copy of John Green’s keynote address (link is external) at VidCon 2015. So, I thought Kyncil’s keynote contains insightful analysis and interesting information that is beyond obvious. Nevertheless, after watching Kyncl’s keynote, you may also want to read the transcript below – because you’ll want to read them again and again as you chart a course from now to 2020. The only things missing in the transcript below are the unscripted remarks of Scooter Braun, founder of SB Projects, Nick Woodman, CEO of GoPro, and Chris Milk, CEO of Vrse, who Kyncl invited on stage to share their stories. "Thank you. It’s an honor to be back delivering a keynote here at CES, especially just one day after my former boss Reed Hastings. The last time I was here was in 2012. I had been at YouTube just a little over a year. And I really wanted to impress all of you, so I did what a lot of executives do at CES: I made a few predictions. I said that by 2020, 90 percent of all internet traffic was going to be video traffic. I talked about Michelle Phan, a young girl who had a makeup channel on YouTube that was drawing a ton of viewers and told you that she would be a major success. And I also said that by 2020, 75 percent of all video people watched in the US was going to be transmitted through the internet. So how did I do? First, internet traffic. Cisco predicts that video will actually reach around 90 percent of global internet traffic by 2019—so a full year ahead of schedule." --- For the full transcript of Kyncl’s keynote, visit http://bit.ly/1ZkNgQr (link is external)
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Every day, TapFusion enables brands and agencies to reach billions of consumers with scalable, influencer-driven content. TapFusion is our proprietary SaaS platform that automates the process of identifying, distributing and measuring high value influencer marketing campaigns. TapFusion is our proprietary SaaS platform that automates the process of identifying, distributing and measuring high value influencer marketing campaigns. Influencer Recruiment & Enrollement Influencer Our opt-in marketplace grants you instant access to thousands of registered, vetted, experienced influencers, waiting to work with you, and acceptance rates of over 80%. ---- For a demo, visit http://bit.ly/1ZX5LfW (link is external)
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The AddThis Audience Intelligence (Ai) platform combines big data, machine learning and deep ecosystem connections into tools that help you stay ahead. Our Products Are Built to Help You Optimize Your Marketing Outcomes: DISCOVER See inside custom audiences to reveal content engagement habits, geographic distinctions and brand adjacencies. ACTIVATE Find your most relevant audiences – quickly, and at scale. ENGAGE Deepen audience relationships with relevant calls to action on your own site. CONVERT Connect with your audience by sharing multimedia content you know they’ll care about. It All Starts with Extraordinary Data With 15 million sites in our ever-expanding data co-op, AddThis has unparalleled insight into the interests, intent and activity of over 1.9 billion uniques on the open web. No other entity can match the reach or depth of the first party permissioned data ingested into Ai every day, which means only AddThis can provide you with a truly current and holistic view into what your audiences actually care about. Built on Open Source Technology AddThis has written open-source code that others, such as Facebook and Twitter, now use to manage tremendous volumes of data. Our native technology includes innovations that take you through the data funnel; from processing billions of requests to storage and refinery to turning them into actionable insights. --- For more information, visit http://bit.ly/1mL2yS9 (link is external)
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Rubicon Project offers real-time trading technology that automates the selling and buying of online advertisements. Rubicon Project’s automated advertising platform has surpassed Google in U.S. audience reach and is used by more than 500 of the world’s premium publishers to transact with over 100,000 ad brands globally. The company’s customers include eBay, TIME, ABC News, the Wall Street Journal, Tribune Company, Virgin Media, People, Universal and many other Fortune 500 companies.Rubicon Project performs 125 billion real-time auctions on their global transac- tion platform per day. That translates to about 4.0 petabytes of data that needs to be managed and analyzed.The ChallengeRubicon Project has relied on Hadoop for several years to store and analyze its data. However, the company’s business was growing rapidly and they needed to move to a fault-tolerant, mission-critical Hadoop production system. They needed high availability of services and jobs as well as data protection and disaster recov- ery capabilities.MapR Solution“We made a decision that Hadoop was going to be a critical piece of our day-to- day operations,” explains Jan Gelin, Rubicon Project’s VP of Engineering. “The problem with Hadoop was instability. We had to solve that problem. That’s where MapR comes in.”Rubicon Project chose the MapR Distribution including ApacheTM Hadoop® because of its enterprise features including high availability, data protection and recover- ability, disaster recovery and advanced monitoring features. “Redundancy and the availability of support are critical to our business,” says Gelin. ---For the full brief, download the attached document.
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From our living rooms to the palm of our hands, screens big and small are giving us the flexibility to access content whenever and wherever we want. While this 24/7 access appeals to consumers, it has complicated campaign planning for advertisers. People can now see the same brand ad on different screens and at multiple times on any given day, whether they are on their mobile phone or watching their favorite TV show. Facebook wanted to understand the neural impact of preceding an ad exposure on one platform with an ad exposure on another platform (beyond what was attributable to increase in frequency). To study how people’s brains respond to TV ads after seeing that same ad on a mobile phone or on TV, we commissioned Neuro-Insight, a neuromarketing agency in the US. Methodology In September 2015, we measured the brain activity of 100 volunteer participants in the Neuro-Insight lab. During the 2-day test period, the participants, US adults ages 21–54, were assigned to 1 of 2 randomly selected groups. On Day 1, participants in one group watched a TV show with ads while participants in the other group browsed their own Facebook News Feed, which included test ads, on their mobile phone. On Day 2, participants in both groups watched the same brand ads during a new TV show. The brand ads shown during the test period represented a mix of verticals—including Automotive (2), CPG (1), Entertainment (1) and Tech/Telco (2)—and creative ad formats, including display and video. During the test, participants in each group wore EEG caps that measured responses correlated with real behavior from different parts of their brains. Neuro-Insight was able to measure their responses against neural metrics Approach/Withdrawal—the brain’s response to positive and negative emotion—and 3 key neural metrics that were the focus of our study: 1) Engagement, an indicator of how involved people are, 2) Emotional Intensity, a measure of the strength of emotion being experienced, and 3) Memory Encoding, the rate at which the brain is storing the current experience about the brand into long-term memory, where it can be recalled more than a few minutes later. This metric is recorded for the left brain as Memory Encoding detail and for the right brain as Memory Encoding global. Understanding the multiscreen impact Higher levels of brain activity were reported among participants who saw ads on Facebook first and then watched TV ads the next day. This result was consistent across all metrics measured. For Memory Encoding, we saw that participants first primed with the TV ad performed below the 50th percentile for Memory Encoding when they viewed the TV ad on Day 2. Meanwhile, participants first primed with the ad on Facebook scored above average on this metric. --- For the full article visit http://bit.ly/1M38ISe (link is external)
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Solving Critical Problems for Both Advertisers and Marketers: Marketing / IT Problems: Acquisition, Retention, & Growth Poor Marketing Measurement Lack of Online/Offlne Integration, Channel Efficiency Solutions: Databases for cross channel residential and business marketing, third party data sourcing, modeling and analysis, campaign management and execution reporting Closed loop response attribution, cross channel dashboards, performance benchmarking, ROI & business case Online and offline customer data integration, real-time leverage of unified customer intelligence across channels Customer Insights Problems: Lack of Behavioral Insights Across Channels Optimize Customer LTV/Portfolio Managing the Customer Lifecycle Across Channel Solutions: Customer Data Integration, behavioral segmentation, purchase analysis, channel analysis, media consumption segmentation, reporting & dashboards Customer Data Integration, customer profitability and LTV, customer segmentation across lines of business and products, share and size of wallet Customer Data Integration, funnel analysis, conversion analysis, marketing strategy & program design recommendations for cross channel campaigns Sales Problems: Poor Sales Conversions/Close Rates Optimize Sales Coverage Against Best Opportunities Poor/Ineffective or Un-Prioritized Leads Solutions: Audience and business data integration and analysis, go-to-customer strategy design (share of wallet driven), funnel & conversion analysis Multi-dimensional sales coverage & mapping, sales performance and profitability, scenario planning New business leads, specialty data, modeled lead intelligence, connectivity between marketing database & SFA tools --- Full article available at http://bit.ly/1RNUtcm (link is external)
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The Exchange Lab works with brands and agencies to plan and execute the most effective, strategic digital advertising campaigns. We provide a brand safe environment that adheres to all of the industry codes of conduct, offering campaign transparency and viewability metrics. But that’s not all. Every campaign is unique so we tailor our solutions to your marketing objectives. Build Brand Awareness: Focusing on audience first, we connect brands with their consumers in the right place, at the right time, across devices. Acquire New Customers: Prospecting allows you to identify those most likely to be potential customers, connect with them and then multiply this at scale. Re-Engage Audiences: We do this by continuing to build the relationship through content that clearly communicates your message. The customers that have shown an interest in your brand are more likely to engage, whether your campaign metrics are awareness or conversion based. Drive Performance: We adjust campaigns using real-time insights to inform budget weightings and spend allocations to ensure the best campaign performance possible. You don’t need to worry about how much you are putting against video, display or mobile specifically - we do that for you. The Programmatic Marketing Experts Devices: It’s all about priorities. Apparently our phones are more important to us than our wallets. It only takes the average person 54 minutes to report a stolen phone, but over 23 hours to report a stolen wallet. This is another reminder that the modern consumer is ‘always on.’ They shift seamlessly between devices to consume content whether it’s mobile, tablet, desktop or connected TV, so as a brand, you need to be able to reach them across devices. Channels: Content is king but context is emperor. We understand how important it is to deliver the right content through the right channel. Our team works tirelessly to provide you with one point of access to the entire ecosystem. --- For more, visit http://bit.ly/1YxBW8x (link is external)
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Blog
New MMA White Paper Reveals How Top Brands in Retail, Restaurants and Non-Profits Are Using Location Data for More Effective Audience Targeting
No Longer Just a Tool for “In the Moment” Targeting, Marketers Are Now Leveraging Location Data to Build Rich Audience Segments Based on Actual Behaviors
New York – February 26, 2015 – Major brands are now using location data for purposes beyond targeting consumers at a particular moment in time. Marketers are leveraging location data to build much more comprehensive audience segments, which can be used to target consumers in a wide array of mobile campaign scenarios. This according to a new white paper produced by the Mobile Marketing Association (link is external) (MMA) on behalf of the MMA NA Location Committee Audience Working Group. Titled, “Using Location for Audience Targeting”, the paper reveals how user location and place data is evolving from a tool used primarily for “in the moment” targeting, to an essential component in the creation of accurate audience segments. While location data has already proven to be an invaluable resource in reaching customers at a particular place and time, marketers are quickly realizing its value in creating comprehensive audience segments for other mobile targeting purposes, particularly when paired with app, household, purchase and publisher data. “Given its unparalleled ability to tell marketers where consumers have been, where they are, and where they’re likely to return, location data has become an essential mobile marketing tool,” said Sheryl Daija, Chief Strategy Officer at the MMA. “Incorporating location data into the development of audience segments enables marketers to build a much more accurate and timely picture of the consumers they’re targeting, ultimately resulting in significantly better campaign ROI.” Traditionally, audiences have been derived from observed mobile usage, search and browsing history, or household data. While this static data can be helpful for reaching consumers at home, location-based data enables brands to reach potential customers at any time, as they move from place to place. Location data is also helpful in building more dynamic audiences because it takes into account the powerful context of where a user has been, something online and household data lacks. The paper explores how brands like Goodwill®, Pinkberry and Quiznos have successfully used location data to enhance audience segments and achieve impressive results using various campaign tactics. •Goodwill: Achieved a 43 percent increase in store visitation using audience targeting based on a combination of demographics and past visitation behaviors. •Pinkberry: Achieved a 100 percent lift in location-audience targeting tactics using audience targeting based on past visitation to health food stores, gyms and targeted fast food chains. •Quiznos: Achieved a 6 percent lift in sales using a custom campaign audience comprised of mobile users who frequented Quiznos and key competitors. “Location has evolved from a tool to target people where they are, to a platform of real-time insights about peoples’ true intent and actions. The power of location for targeting in the moment has been proven. Now, we can show how location has evolved beyond ‘marketing in the moment’, to enable marketers to create specific audience segments based on actual behaviors,” explained Monica Ho, SVP of Marketing at xAd Inc., MMA NA Board Member and Location Committee co-chair. To download the full white paper, “Using Location for Audience Targeting”, please click here (link is external). -
See how mobile helped make the Black Friday–Cyber Monday weekend a success. Learn how Atlas’ people-based measurement provides a clearer understanding of online shopping over the holidays. --- Infographic available for download at http://bit.ly/1OcdvCv (link is external)
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You are what you buy—Shopping data is a window into consumers’ lives. Their browsing patterns and purchases reveal their tastes, lifestyle, and aspirations. We track over 1 billion retail shopping points each month. This data is the foundation of our audience activation platform which enables brands to quickly connect with receptive audiences. Our unique combination of experience, data, and technology drives results. With over 15 years of retail experience, advanced data science and technology platforms, we translate our knowledge into effective marketing programs for our partners. Our proprietary retail data is the foundation of our campaigns. You’ll reach unique audiences since we don’t syndicate data to exchanges or outside media platforms. To ensure you effectively and efficiently reach your target audience we’ve developed an integrated platform that incorporates: A Demand Side Platform for media activation Contextual sites for relevancy & impact Proprietary retail data to power it all --- For more information, visit http://bit.ly/1ZcfazJ (link is external)
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Blog
The Great Data Race
How commercial utilisation of personal data challenges privacy. Report, November 2015
A data race is taking place in the media and advertising industry. New technology and the ability to gather and analyse large volumes of data are changing the ways in which advertisers reach consumers. Consumers were once split into demographic groups, which were targeted via mass media. Today we are bought and sold one by one on global ad exchanges. This results in marketing which is highly targeted and which presupposes that the marketers have a thorough understanding of our habits, interests, tastes and network of contacts, in order to have the greatest impact. Google and Facebook dominate the market in automated ad trading because they have such an enormous amount of information about us. In Norway and Europe big media companies are currently building their own platforms for programmatic technology in an attempt to take on the global giants. The company who has the most data and the best technology is the winner of the data race. Every time we visit a website we don't engage with just one company, but many companies at the same time. As well as the publisher who owns the site, ad exchanges, demand side and supply side platforms, ad networks, data brokers and data management platforms are present using various tracking tools. Our report reveals that on average 43 different companies have a presence on Norwegian online newspapers and record what we do. Between 100 and 200 cookies were stored on our web browser when visiting the front page of six Norwegian newspapers. As a user, you may first notice the result of the cookies placed on your browser when the same ad starts following you around the Internet. The information that is gathered is used to build up comprehensive profiles about us. The more detailed the profiles are, the greater their market value. If we lose control of our own personal information, we also lose the ability to define who we are ourselves. No sector in the world knows more about us than the advertising industry. At the same time, we have very little insight into how these companies use the information they have about us. Privacy must not only give the individual protection against constant surveillance by the authorities, but also protect us against private companies monitoring everything we do. The individual is very small compared to a large corporation. Privacy legislation must redress some of this imbalance of power. Because the advertising industry is so lacking in transparency, however, individuals have limited opportunities to exercise their fundamental right to privacy in their dealings with it. The information asymmetry that characterises the market is a form of market failure. When consumers have no knowledge about what is going on, they cannot demand services that offer better privacy. The uneven distribution of information results in a competitive situation, which encourages the market players to use methods increasingly invasive of privacy. When we surf the Internet we want quick and easy access to the services we are searching for. We will almost automatically accept everything we are asked to accept. Making the processing of personal data subject to consent does not, then, have the intended effect. When we let individuals decide for themselves, the individual must stand alone against big and powerful players who are in reality able to dictate what the individual must consent to. The Norwegian Data Protection Authority will work to increase transparency and openness in the advertising market, ensure genuine freedom of choice for users and give the user more control over his or her own personal information. The most important recommendations and measures we propose in the report are as follows: Publishers (such as newspapers) must take responsibility for the third-party players they allow access to their pages. Companies engaged in the collection of personal data for profiling and marketing purposes must base the processing of the data on an active consent from the users Publishers must give all users access to their services, including those who do not consent to their information being collected. The privacy policies must be improved. They must be short and easy to follow, but must also include clear information about what data is collected, how it is processed and whether other players have access to the information. Publishers, media agencies and advertisers must join forces to produce guidelines that may contribute to greater openness and transparency about the nature of targeted advertising. --- Full report available at http://bit.ly/1Z89sz1 (link is external) -
Blog
Merkle: Get People Based with One Solution
The ONE integrated solution for people-based marketing
MerkleONE is Individual We apply our proprietary person-based identity-management technology to your customer data, combined with Merkle’s industry-leading third-party data. By assigning a unique identifier to each individual, you’re able to support integrated marketing decisions throughout the customer journey — across platforms and devices, even offline to online. The patterns that emerge inform a connected experience supported by the effective delivery of relevant content in the right context. MerkleONE is Integrated Our solutions enable individual-level platform decisions that are informed by data, introducing person-based insights into cookie-based ecosystems. We connect orchestration, insights, activation, and measurement toolsets, drawing on best-of-breed technologies from Google, Adobe, Facebook, Oracle, and more. Plus, MerkleONE’s service layer incorporates unique data-driven processes and artifacts that connect decisions along the marketing process. MerkleONE is Insightful Gleaned from our unique and extensive set of data sources, Merkle’s DataSource consumer database (link is external) offers hundreds of attributes that can be appended to your own customer data, allowing us to extract actionable people-based insights that drive addressable campaigns. Through robust segmentation and targeting, MerkleONE builds and executes dynamic campaigns that maximize ROI. Digital attribution, reporting, and analytics allow us to refine those key insights even further. --- Full article available at http://bit.ly/1jqTyA9 (link is external) -
Engaging consumers in the era of programmatic creative relies on data and automated technology. In this piece, Jamie Evans-Parker, CEO and founder of wayve, (pictured below) suggests how marketers can create the perfect mixture. Nearly a decade has passed since programmatic emerged onto the digital advertising scene, revolutionising targeting capability and efficiency by automating ad trading. Although initial uptake was slow, marketers are now readily embracing the technology – its portion of ad spend will exceed £2bn next year in the UK alone. Programmatic itself is showing signs of maturity, allowing marketers to reach increasingly specific audiences in real-time; while enabling publishers to maximise their digital assets and win bids from brands through indirect sales. But it’s crucial for marketers to ensure that the heavy focus on campaign scale does not come at the expense of creativity. Brands are beginning to realise that, while delivering a highly targeted campaign at an auction price is great, powerful and relevant creative is crucial to achieve the desired impact. A new era of digital advertising is dawning, where programmatic and creative combine to create far-reaching and captivating campaigns. So, how can marketers marry accurate data insight, automated technologies, and creativity to engage consumers? Joining forces to improve targeting As demand for a seamless, tailored and cross-screen online experience has increased; disparate tech forces have combined their strengths. The collision of martech and ad tech has brought together in-depth audience insight and sophisticated campaign execution, enabling marketers to achieve a new level of audience segmentation and precise targeting. Creative messages can be tailored to suit niche audiences, while lookalike audiences can be targeted using data collected from previous consumer interactions. Making creative content personal Programmatic creative solves the ultimate problem of modern advertising: how to reach the right audience and ensure ad content is engaging for individuals. Using technology such as dynamic creative — a tool that automatically selects and combines creative assets according to real-time context — ads can be adapted and optimised to sequential, geographic, and demographic factors, as well as CRM data. The result is highly relevant creative that drives personal interactions and therefore, campaign performance. A strong example of dynamic creative in action is Pantene’s ‘Haircast’ campaign, which saw the brand team up The Weather Channel in Australia to deliver hair care solutions that instantly aligned with the current climate via geo-targeting as consumers checked the forecast on their mobile devices. Understanding audience needs in real-time The union of marketing data and automated ad tech has also created a 360-degree view of consumers. With a detailed understanding of consumer activity, marketers can pinpoint their position in the sales funnel — determining whether consumers are researching, considering buying or if they have already purchased. This information enables marketers to ensure that creative messaging matches consumer needs at each and every stage of their journey. --- Full article available at http://bit.ly/1Q53Jbr (link is external)
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VTech Kids would like to invite you to become a part of our Affiliate Program. Our site is growing at an exciting pace. and we hope you'll be a part of it! Sign up today to become a Vtechkids.com affiliate and begin earning commission on every qualified sale! Vtechkids.com is a member of Commission Junction. To become an affiliate you will need to join Commission Junction as well. http://www.cj.com (link is external) Program Highlights: - 7% Commission rate - 30 Day referral cookie - $66 Average order value - Aggressive promotional offers bundles and shipping discounts - Weekly affiliate newsletter About VTech VTech, the creator of the Electronic Learning Products (ELP) category and the award-winning InnoTab, MobiGo and V.Reader handheld toys, is a world leader of age-appropriate learning products. Since 1980, VTech has been developing high-quality, innovative educational products that enrich children's development through fun and smart play. VTechKids.com is VTech's direct-to-consumer shopping site that offers the widest selection of VTech learning toys at competitive prices. We offer engaging content & tools such as the Parent Resource Center, Club VTech and the Advisory Council that help parents make the most of their child's educational development. --- For more information visit, http://bit.ly/1Noy6D4 (link is external)
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Blog
RealityMine Chosen By Coalition for Innovative Media Measurement to Conduct Youth Total Cross-Media Usage Measurement Project
First Project to Gather Critical Information of Whole Family TV, Internet and Mobile Content Consumption In and Out of Home
NEW YORK – June 16, 2015 – The Coalition for Innovative Media Measurement (CIMM (link is external)) announced today that RealityMine, a leading provider of mobile market research technologies and consumer analytics, has been chosen to undertake the Children and Teens’ Measurement project. The project’s aim is to make possible a thorough and comprehensive view of cross-platform, digital and mobile measurement of content and ads among children and teens aged two to 17. The initiative, which includes TiVo Research TV viewership data, will be the first to use a router meter for a whole home view of Internet content consumption combined with state of the art passive metering, audio fingerprinting content recognition, and advanced behavioral analytics. “With the ability to comprehensively analyze the total media consumption and behavior of kids and teens, our industry will be able to gain unique insights, derived from quantifiable data, into how all digital devices are being used by the next generation of media users ,” said Jane Clarke, CEO and managing director, Coalition for Innovative Media Measurement.” For the first time we’ll be able to have a look inside the new dynamics of cross-media usage of the entire family within a household, describe the total consumption behaviors of individuals and obtain a view on total viewership across platforms of individual programs.” CIMM’s Kids & Teens Measurement Committee issued an RFP for a vendor to provide the solution for improving cross-platform measurement for kids and teens. CIMM received many responses, with RealityMine in partnership with TiVo Research meeting all the device and demographic measurement criteria as well as being able to do so with privacy and COPPA-compliant methods. “The digital landscape is becoming ever more complex to measure as consumers adopt a wider range of screens, and an entire generation emerges as fully-connected content consumers,” said Rolfe Swinton, Chief Research Officer of RealityMine. “The kids and teen segment has so far been unreliably measured and we are excited to be a part of building this framework to understand their digital behaviors and media consumption.” “This innovative approach to understanding and capturing how content and media is being consumed today will give our industry much needed insight into behaviors across all screens and platforms,” said Colleen Fahey Rush, EVP, Chief Research Officer, Viacom. “We’re thrilled that CIMM is initiating this important project.” “At Turner Broadcasting, we have long stressed the importance of capturing a more complete, accurate picture of how kids and teens are consuming content across our linear, digital and mobile platforms, and this new project will go a long way in finally achieving that goal,” said Jeff Grant, senior vice president of research for Turner Broadcasting’s Cartoon Network, Adult Swim, Boomerang, and truTV. “The ability to measure total consumption of content while protecting consumers’ privacy will be a game-changer for the media industry, and we’re proud to play an active role in this process.” Marc Normand, vice president of research at Disney Media Sales & Marketing, said “Partnering with CIMM not only enables us to be proactive with kids measurement, but also enables us to go beyond what Nielsen and comScore can currently offer. Since kids are the future of our business, it’s really important that we account for their cross-platform behavior. We look forward to seeing results as early as this year.” --- Full article available at http://bit.ly/1Bg6hxA (link is external) -
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Rocket Fuel Expands Politics and Advocacy Group to Meet Accelerated Demand for its Programmatic Media Solutions
Growing Washington D.C.-based Team Will Help Political Media Buyers Increase Reach and Targeting in the 2016 Election Cycle and Advocacy Funnel
REDWOOD CITY, Calif., July 23, 2015 – Rocket Fuel (NASDAQ: FUEL), a leading programmatic marketing platform provider that uses artificial intelligence (AI) at Big Data scale to optimize marketing ROI for global agencies and enterprise marketers, today announced it has strategically expanded its politics and advocacy group to support the growing demand for its programmatic solutions in the political space. The team will include 15-20 professionals who will be charged with designing, selling and supporting programmatic solutions for political and advocacy partners in their efforts to create awareness and influence opinion leaders, association members, registered voters, and engaged citizens, in the 2016 election and beyond. According to a Borrell Associates estimate, online political spending in the U.S. will reach nearly $1 billion in 2016. Knowing when voters are most receptive to persuasion messaging has been shown to allow political advertisers to better target swing voters. In a recently released study (link is external), Rocket Fuel found that 36% of voters in five key swing states voted after viewing an online ad. The findings reinforce an increasingly ‘digital first’ political campaign focus and highlight how digital ads play a prominent role in the outcomes of elections. Rocket Fuel’s politics and advocacy group works with digital political consultancies, on both the right and the left, to drive market-leading performance using Moment Scoring™, its real-time calculation of every moment of influence that optimizes programmatic decisions and learns how to improve them over the life of campaigns. Moment Scoring™ uses Rocket Fuel’s massive Big Data architecture and voter data partner partnerships to access detailed, anonymous information about an individual — at a precise moment in time when they are most likely to respond to an ad. Rocket Fuel’s politics and advocacy team is led by recently appointed National Director of Politics and Advocacy J.C. Medici, who has more than 10 years of experience working with top political clients and Fortune 100 brands. Reporting to him will be Director of Strategic Accounts Amanda Whiteman, who has deep online advertising and politics and advocacy experience having worked for Microsoft, AOL U.S. presidential campaigns. “The positive impact programmatic technologies have had on the success of political and advocacy campaigns is staggering, and our nation’s most influential political think tanks are now turning to Rocket Fuel as their trusted technology partner as they determine their campaign tech strategies,” said Rocket Fuel President Richard Frankel. “We are building out our team in D.C. to support these efforts during the 2016 election and into the future.” --- Full article available at http://bit.ly/1MAfzX4 (link is external) -
Advocates To FTC: Stop Google’s Deceptive and Unfair Practices on YouTube Kids
New Complaints Also Urge Investigation of 17 Food and Beverage Companies For Violating Pledges Not to Target Junk Food to Children
Washington, DC–Tuesday, November 24, 2015 –Two leading child advocacy groups filed new complaints today at the Federal Trade Commission (FTC), urging the Commission to stop Google from engaging in unfair and deceptive practices toward children on its YouTube Kids app for kids five and younger. In two related FTC filings submitted today, Campaign for a Commercial-Free Childhood (CCFC) and Center for Digital Democracy (CDD) also called on the FTC to broaden its investigation of YouTube Kids to include Google’s relationships with multichannel video programmers; food, beverage and toy companies; its major YouTube advertising and “unboxing” video partners; and companies that specialize in “influencer” and product placement marketing on YouTube.“Our new complaints underscore why the FTC needs to stop Google from engaging in what are nothing less than harmful, unethical, and irresponsible practices that target America’s youngest children,” explained Jeff Chester, Executive Director of the Center for Digital Democracy. “The Commission now has ample evidence that Google’s actions are unfair and deceptive and violate Section 5 of the FTC Act. We call on Chairwoman Ramirez and the other Commissioners to complete their investigation and commence legal action against Google so that children and their parents will be protected when they use YouTube Kids.”In one of the complaints (link is external) filed today, CCFC and CDD urge the Commission to hold 17 food and beverage manufacturers accountable for violating the self-regulatory pledges they made as members of the Children’s Food and Beverage Advertising Initiative (CFBAI). A review of YouTube Kids by CCFC and CDD found hundreds of commercials and promotional videos for products these companies had publicly pledged not to market to children under the age of 12. For example, even though the Coca-Cola Company has pledged to not market any beverages to children under 12, CCFC and CDD found 47 television commercials and 11 longer promotional videos for Coke and Coke Zero on YouTube Kids. Similarly, Mondelez International has pledged not to market Oreos to children, but CCFC and CDD found 31 TV commercials and 21 product placements for Oreos on YouTube Kids. In one 11-minute video, the YouTube star Evan of “EvanTubeHD” and his sister compete to identify 12 different flavors of Oreos. [Evan HD is distributed by the Walt Disney Company’s Maker Studios division].“Far from being a safe place for kids to explore, YouTube Kids is awash with food and beverage marketing that you won’t find on other media platforms for young children,” said CCFC’s Josh Golin. “The Commission should investigate why Google’s algorithms aren’t configured to keep junk food marketing off of YouTube Kids, and hold food and beverage companies accountable for violating their pledges not to target their most unhealthy products to children.” “Food companies and Google have teamed up for an end run around America's parents,” said Dale Kunkel, Professor of Communication at University of Arizona. “YouTube Kids delivers hundreds of junk food video promotions while Google claims it allows no food advertising on the app, and food companies promise the FTC they won't advertise products like Snickers and Oreos to children. It’s hard to believe this is all happening in broad daylight.”The second FTC complaint (link is external) filed today significantly expands upon the groups’ initial complaint filed on April 7, 2015 (link is external). It documents that many videos on YouTube Kids appear to result from relationships and payments between advertisers, YouTube creators, and various intermediaries, including multichannel video programmers and advertising agencies that specialize in “influencer” marketing. Because these relationships are not disclosed on YouTube Kids as required by the FTC’s Endorsement Guide, CCFC and CDD call on the FTC to investigate the contractual and other business connections between Google and its YouTube commercial partners and affiliates.The second complaint also explains how changes made by Google to YouTube Kids do not alleviate the problems raised in the original complaint—that YouTube Kids targets children with deceptive and unfair advertisements, and Google markets YouTube Kids to parents in a deceptive manner. “When Google launched YouTube Kids in February, it falsely told parents that ‘all advertisements in the YouTube Kids app must comply’ with its Ad Policy prohibiting ads for certain products, including food and beverages,” said Professor Angela Campbell of Georgetown University’s Institute for Public Representation, counsel for CCFC and CDD. “Instead of enforcing its Ad Policy, Google changed its policy so that it does not apply to traditional TV commercials or longer promotional videos. This is a major disservice to children and parents alike.”----See complaints attached.
